Android captures 68% market share in Q2

Since its launch in 2008, Android has now taken over the mobile world by storm. For those who think they can still doubt Android’s domination in the global market, THINK AGAIN !!! According to recent stats released by a research firm IDC, Android accounted for 68.1% of global smartphone sales in Q2 of this year, up from 59% in the first quarter. Collectively, Android OEMs sold over 104 million devices, representing a 108% year-over-year increase.

The increase has been driven primarily by Korean manufacturer Samsung, which shipped more Android smartphones in the quarter than the next seven vendors combined, and has cut significantly into Apple’s share of the market, with iOS dropping from 23 percent to 16.9 percent over the same period and with the next iPhone not expected to hit the market until the fourth quarter of this year, Apple could see its market share take another steep dive.

Android captures 68% market share in Q2 - IDC

While Android’s surge is welcomed, Samsung’s dominance within the sector could spell trouble for other Android OEMs. According to IDC’s numbers, Samsung was responsible for shipping 44% of all Android devices in Q2. As Android and iOS expand, powering a record total of 85 percent of devices in Q2, alternatives such as BlackBerry OS, Symbian, and Windows Phone continue to be squeezed. Despite Research In Motion’s (RIM) financial woes, BlackBerry OS managed to take third place, shipping on 4.8 percent of devices, but this figure is a far cry from the 11.5 percent share that the system commanded in Q2 2011.

Symbian fares worse, having fallen from 16.9 percent last year to just 4.4 percent in the latest figures, a drop of almost 75 percent. Meanwhile, the combined share of Windows Mobile and Windows Phone 7 sits at 3.5 percent, with Nokia’s high-profile Lumia range having so far failed to stimulate significant interest in the platform due to its (not so welcomed) limitations. The table below shows Android’s dominance over its competitors in just a quick glance.

Top Smartphone Operating Systems, Shipments, and Market Share, Q2 2012 (Units in Millions) 

Operating System

Q2 2012 Shipments

Q2 2012 Market Share

Q2 2011 Shipments

Q2 2011 Market Share

Year-over-year Change

Android

104.8

68.1%

50.8

46.9%

106.5%

iOS

26.0

16.9%

20.4

18.8%

27.5%

BlackBerry OS

7.4

4.8%

12.5

11.5%

-40.9%

Symbian

6.8

4.4%

18.3

16.9%

-62.9%

Windows Phone 7 / Windows Mobile

5.4

3.5%

2.5

2.3%

115.3%

Linux

3.5

2.3%

3.3

3.0%

6.3%

Others

0.1

0.1%

0.6

0.5%

-80.0%

Grand Total

154.0

100.0%

108.3

100.0%

42.2%

 

So do you think Android will continue to grow in Q3 and Q4 or will Apple stage a comeback once the next generation iPhone is unveiled ?

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