Hey guys get ready to feast your eyes on this smart little promotion by Sony. The Japanese tech giants have managed to attract a large fan base of (male) customers with its all new marketing campaign for its flagship device of 2o13, the Xperia Z. The campaign which got underway today in Prague, Czech Republic has managed to draw quite the attention away from all the tablets and smartphones this week specially when it comes to big name devices like the HTC One or the Samsung Galaxy S4 which is scheduled to launch in a few days. The Xperia Z as we all know (besides offering some of the higher end specs) comes with a water resistant screen which can hold its ground for around a meter under water for approximately 30 minutes.

Xperia Z

Having said that, Sony had its own unique idea to showcase this feature and what better way to do it then to put a few Hot Supermodels in the shower with each of them grabbing onto the new waterproof device. The models went on to further demonstrate the device’s water resistant capabilities by making phone calls while being inside the shower and talking without any hindrances. Both men and women were seen in large numbers taking pictures with the models who couldn’t resist flaunting Sony’s sleek new member of the Xperia family. The device which runs on Android 4.1.2 Jelly Bean, comes with a quad core processor running at 1.5 GHz each, Adreno 320 (GPU), 16GB internal with card slot that can support up to 32 GB extra memory along with 2GB RAM.

So what do you guys think about this bold advertising move on the part of Sony ? Would it be able to swim together with the big fish or would the campaign just turn out to be soaking wet in the end like the models ? Do share in a word or two with us.