Android

A recent survey conducted by Kantar Worldpanel ComTech shows that Android currently has a 70.4% market share in Europe making it one of the most successful mobile operating systems of the modern era. Coming in on a distant second place is Apple’s iOS which has a 17.8% market share followed by Windows Phone finishing at a disappointingly low 6.8% while other Operating Systems including the BlackBerry OS constituting the remaining 5%. Android’s recent surge in the global markets specially in Europe relies much heavily on Samsung devices which accounted for over half a million smartphones sold throughout Europe which is something worth mentioning about.

Now coming to the US markets, where even though Android still remains on top with a 52% market share, the growth is not looking as booming when compared to the European markets. This is largely because of Apple’s fame in those regions with the iOS coming in closely on number second with a not so bad 41.9% market share. Windows Phone currently constitutes just around 3% of the total market share but it still boasts the fastest growth rate  as compared to Android in the last one year growing steadily at 4.6% which is impressive. Blackberry who recently recorded a much higher than expected loss, also saw their market share pummel down from 5.4% to 4.8%.

Commenting on Samsung’s dominance, its future aspects and competition from other OEM’s including Sony in both the US and European markets, here’s what Mr. Paul Moore, global director at Kantar Worldpanel ComTech had to say,

Samsung must face a challenge from a resurgent Sony to maintain its strong market share. The flagship Xperia Z has driven Sony’s growth in Britain by successfully appealing to Samsung customers. Some 38% of Xperia’s users are ex-Samsung owners, the majority of whom have upgraded from the Galaxy S2. Samsung now finds itself in a position where, after two years of relentless growth, it must focus on keeping its existing base of customers loyal if it is to maintain its success. As it stands, Samsung has the second highest loyalty rate in Britain (59%), but this falls well short of Apple (79%). With the competition dramatically upping their game in terms of build quality and content innovation, Samsung will have to work hard to convince its 8.8 million customers to stick with the brand.

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