Galaxy11

Since the last few of months, we had been seeing some weird guys dressed up as aliens in black hoods making rare appearances during football matches that took place in Rio Di Janeiro, London and New York. After weeks of built up anticipation, Samsung finally revealed that it was their pre-campaign teaser for their upcoming GALAXY11 ad campaign that is to feature football stars from all over the globe with each player representing his country of origin.

The company is using this campaign to showcase two of its most talked about devices of 2013, the GALAXY Note 3 and the GALAXY Gear Smartwatch. The plot of the entire campaign revolves around a fictitious scenario in which Earth’s fate is in the hands (or should I rather say feet) of a few handpicked footballers from different parts of the world.

The list of stars includes Lionel Messi, Cristiano Ronaldo, Aleksandr Kerzhakov, Landon Donovan, Wayne Rooney, Iker Casillas, Lee Chung-Yong, Radamel Falcao, Victor Moses, Stephan El Shaarawy, Wu Lei, Oscar and Mario Götze with each one being assigned different tasks in various departments.

The four minute TVC has been an instant hit from all over the globe and has currently racked more than 3.3 million views on You Tube and also has huge fan base on Facebook and Twitter with the term #GALAXY11 being one of the highest trending terms on the both the social media platforms.

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