Microsoft and Daraz

Microsoft Devices Pakistan recently signed an MoU with Daraz.pk, enabling fans of Windows Phones to browse, select and purchase their favourite Lumia devices directly from the comfort of their homes. Daraz.pk is Pakistan’s leading online shopping portal which is visited by millions of people from around the country and is celebrated for its reliability and convenience. This collaboration presents Lumia devices to a unique segment of online shoppers. The Lumia series, known for its innovation and trendiness, is one of the fastest growing smartphone ranges around the world. It offers uncompromised smartphone experiences, personalized third-party apps and pioneering Microsoft services to millions of people across the globe.

Speaking at the signing ceremony, Kamran Masood Niazi, Communications Manager, Microsoft Devices Pakistan said:

“Microsoft Devices is gaining a lot of traction in Pakistan. As more and more people are gearing themselves with smartphones, our collaboration with Daraz.pk gives our valued customers and admirers the chance to purchase Windows Phones right from their homes. With Daraz.pk’s unparalleled shopping experience, Microsoft Devices has expanded its reach to millions of hearts in the country. I am extremely thankful to our teams, especially Ali Fahad, Usman Ashfaq, and Umair Aleem.”

Commenting on the occasion, Farees Shah, Co-Founder, Daraz.pk said:

“Our partnership with Microsoft Devices is a further testament to our commitment of making Daraz.pk the pioneer e-commerce website in Pakistan. The Lumia brand is synonymous with a well-designed and quality product, and we are delighted to welcome them on board. With the proliferation of 3G internet technology, we are confident that this collaboration will be beneficial for consumers across Pakistan and allow them to access the full range of Lumia phones whilst sitting in the comfort of their homes.”

As the youth of the country are becoming digitized via the use of smartphones and social media, the trend of online shopping is also becoming popular among them.

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