Daraz.pkhas announced its partnership with Michael Kors, Burberry and Armani,enabling the distribution of the popular international luxury brandsthrough the online shopping website Daraz.pk. This launch is the first of its kind in Pakistan, exclusive brand pages on daraz.pk will ease the shopping experience for buying luxury watches online in Pakistan.

The addition of Burberry, Armani and Michael Kors comes as Daraz.pk continues to build up its extensive variety of international fashion and electronics brands alongside its eclectic assortment of local labels. Further luxury brands such asRado, Raymond Weil, DKNY, Diesel, Fossil and Marc Jacobs are about to come on board. Daraz.pk’s firm foothold in Pakistan’s ecommerce sector, provides an already establishedcustomer base to the high-end brands.By partnering with iconic luxury brandsDaraz.pk desires to cater Pakistani men and women to meet their needs and offer them a glamourous and sophisticated shopping experience.

“Daraz.pk is the leading ecommerce portal in the country and having well-loved and aspirational luxury brands such as Michael Kors, Armani, Burberry, DKNYin our assortment is a great indication of how traditional retailers can partner with ecommerce websites to introduce their brand into new developing markets and enhance consumer experience by fusing online and offline retail,” said Farees Shah, co-founder Daraz.pk.

With a keen eye on the latest fashion trends, Daraz.pk offers a wide assortment of fashion and lifestyle brands.Each international luxury brand will have its own shop-in-shop on Daraz.pk. With Daraz.pk’sefficient delivery, free returns and multiple payment methods, customers will be able to get their desired luxury timepieces whenever, wherever.