The smart phone market in Pakistan has grown widely with the advent of 3G and 4G services. People have become more active on the digital platform due to their smartphones. There are certain OEM’s such as Infinix Mobility and QMobile who sell affordable smartphones with decent specs, which has enticed more and more people to get smartphones.
Taking this into consideration a lot of brands are taking their ad campaigns to the digital world. Which has opened a whole new avenue for consumers to connect to their beloved brands.
Advertyze Display Networks (ADN) has taken the initiative to unite the digitally enlightened minds of the advertising fraternity and bring them together on a single forum. The seminar titled ‘Digital Evolution! The Future of Advertising’ will be held in Karachi on the 26th of November, 2015. The event will provide an opportunity to the marketing gurus of the digital era to impart their knowledge through a series of lectures and discussions.
The seminar will address how internet and social media are bringing about tremendous and impactful changes in the fields of advertising, marketing and public relations. Veterans of the industry such as Saad Siddiqui, CEO Advertyze Networks, Adeel Hashmi, GM South at Bramerz, Faisal Sheikh, GM & Head of Digital at Brainchild Communications, Adil Hussain, Heading Digital Media at K-Electric, and Hussain Vakharia, Manager Strategy & Digital Media at Convex Interactive will be speaking at the event.
An interactive panel discussion will also be held to further the cause of imparting knowledge on digital advertising. The well-regarded panelists will include esteemed names of the industry such as Gous Uddin Khan, Group Manager Digital at Jang Group of Companies, Imtiaz Noor Mohammad, Head of Operations & Marketing at Kaymu and Sarah Mashood GM Marketing & Operations at Tune.Tv will be moderating the session.
The digital media market in Pakistan has grown massively over the past few years but has the capacity to magnify ten folds and compete with international markets. The experts present at the seminar will discuss trends and developments of digital advertising in light of planning effective media strategies.