content top

TECNO: AN EXAMPLE OF RESILIENCE AND ELEGANCE

TECNO: AN EXAMPLE OF RESILIENCE AND ELEGANCE

In the fast paced modern world the concepts of innovation and technology are emerging and converging into others at a tremendous speed. The ever growing demand of newness and synchronization of the gadget functionalities with the core needs of subscribers has become of prime importance. This is where TECNO mobile, a premium mobile brand emerged under Transsion Holdings in 2006 with a business strategy of “Think Globally, Act Locally”. Although TECNO took small steps, one at a time to assess the markets and subscriber trends, it saw its first success when it gained the confidence of the African mobile market where it emerged as the first and largest dual sim mobile provider. Since then TECNO Mobile has expanded its horizon to the distinctive fields of innovation and technology and has established itself as a very serious competitor in the traditional market. The company , now, has a foot print in more than 50  countries while the products it offers, since then, have expanded from just smart phones to tablets and from them to the feature phones. TECNO Mobile, known for its camera centric phones and exceptional combinations of device gadgets and performance, aggressively launched in Pakistan in 2017. In the same year TECNO Mobile launched its camera centric series in Pakistan in a breathtaking event that marked a glamorous start to a company that soon became a torch bearer for innovation and uniqueness in the market. Exciting offers like 100 days replacement and extended warranty period spanning over a period no other brand is offering, have become the most sought after offers by the customers. TECNO has frequently translated the affection it has got with its customer and the dealers into practical steps and has shown that how seriously TECNO values them. TECNO Mobile takes pride in being the official partner of Manchester City and in 2017 it flew top performing dealers from Pakistan to Manchester for sharing the fun of a live soccer match between the Manchester City and Arsenal. This was just a tender show of the philosophy of the TECNO to create a balance between the stakeholders on both the sides of the sales line. To show how serious is TECNO Mobile about the customers, apart from the above, TECNO aggressively participated in the local events like Ramadan an offered exciting offer for the customers to have. A rapid rise in demand that marks the success of TECNO Mobile in Pakistan lies wholly on the camera centric CAMON phone series like CAMON CX, CAMON Cx Air, CAMON X, X Po, CAMON I, CAMON I Air and more over on Spark Pro and CAMON CX Air that became most hot selling devices...

Read More

Telenor ‘iChamp2’ – successfully delivers digital awareness training to schools across Pakistan

Telenor ‘iChamp2’ – successfully delivers digital awareness training to schools across Pakistan

Telenor Pakistan  launched the latest installment of its flagship program ‘iChamp’, dubbed as ‘iChamp-2’ to leverage internet as an effective learning tool for school children, besides training them on staying safe in the virtual space all the while. The latest installment saw an unprecedented upswing in scale and scope of the program. It will be broadcast on leading electronic channels for widespread awareness. Telenor Pakistan first launched the iChamp program back in 2014 to deliver on its long term pledge to foster a more connected generation. It aims to equip Pakistani students with basic knowledge of mobile and data technology to help them advance and educate themselves for better future prospects. In the 2nd iteration of the program which ran in 2017, Telenor collaborated with Free Basics by Facebook, to provide students free access to an online information portal featuring 17 educational websites through Telenor 4G data connection. In addition, the program trains children on staying safe against instances of cyber bullying, online abuse and harassment through internet. The iChamp2 program has trained over 630,000 students across 1800 schools nationwide, teaching and training them on how they can make effective use of mobile technology to advance their learning skills. It covered schools from Gilgit to Karachi. Over 80 percent of the participating schools were government- run schools that usually lack access to the latest modes of technology. The iChamp-2 competitions will be broadcast on GEO Entertainment and PTV Home for widespread awareness about constructive and safe use of internet. iChamp runs on the idea of hunting an ‘Internet Champion’, who is ready to adopt data and cellular technology for changing their life and also sets aspirations for fellow students and the society. Participants competing for the title will engage in various educational activities using Telenor 4G data and enjoy hands on experience of technology.  Telenor Pakistan will award scholarships to top 12 participants, showcasing exemplary performances. Cash reward of PKR 1 million, PKR 500,000 and 300,000 will be given to the 1st, 2nd and 3rd position holders respectively to fund their studies. Last year six students were selected to receive the scholarship. “Telenor Pakistan has been making relentless efforts to further its long term vision of bringing digital enablement to society.” CEO Telenor Pakistan, Irfan Wahab Khan said. “iChamp program being extension of the same commitment, focuses on the responsible and safe use of  internet for advance learning by accessing thousands of online resources. Following our efforts towards empowering our society and connecting them to what matters most, our relentless commitment continues in the same direction with passion that will help nurture a responsible digital generation.” Telenor Pakistan has a strategic ambition of ushering...

Read More

Telenor Pakistan and Gameloft concludes Pakistan’s first mobile racing championship: ‘Asphalt 8 Telenor Cup’

Telenor Pakistan and Gameloft concludes Pakistan’s first mobile racing championship: ‘Asphalt 8 Telenor Cup’

Telenor Pakistan announced the success of Asphalt 8 Telenor Cup, in association with Gameloft, a leader in the development and publishing of mobile games, which recently took place in Lahore.  It was Pakistan’s first time-limited mobile gaming event with Gameloft’s top racing title: Asphalt 8: Airborne, customized exclusively for Telenor’s users in Pakistan. This engaging campaign was executed in two phases: Online and Offline, over 3 weeks through sponsored events inviting the Gameloft and Telenor Pakistan communities to square off on an Asphalt 8: Airborne track. More than 15,000 users participated in the online phase and spent a combined total time of over 70,000 minutes playing at the event. Top 16 players were invited for a face off at the Grand Finale competition in Lahore. After a nail biting contest, Mehtab Hussain, from Rawalpindi won the contest. Hussain won a Samsung S8 smartphone and cash prize of PKR 50,000 from Telenor Pakistan and Gameloft. Other cash prizes included PKR 25,000 for first Runner Up and PKR 15,000 for second Runner Up. Commenting on his success Mehtab Hussain said, “I am extremely thankful to Telenor Pakistan and Gameloft for giving us this opportunity as this was an amazing experience for me. Being part of this tournament has been very exciting and I will look forward to such gaming initiatives in the future as well”. Sharing his thoughts, Nauman Pervez Qureshi, Head of Digital Products, Telenor Pakistan said, “Our partnership with Gameloft is a testament to our commitment to introduce inventive methods of bringing the gaming community together. The Asphalt 8 Telenor Cup allowed local players to showcase their skills and be recognized. The impressive turnout and high engagement levels throughout the tournament signal the presence of a significant mobile gaming community in the country, and Telenor Pakistan will continue to provide such avenues to strengthen the digital ecosystem in this market segment.” Nitin Goel, Country Head, Gameloft, added, “We are extremely delighted to see the enthusiasm with which the participants enjoyed the game throughout the event. More than ever before, this endeavor with Telenor for Pakistan’s first mobile racing tournament has demonstrated our ability to orchestrate in-game brand activations that are innovative and engaging, thanks to our exclusive in-house advertising...

Read More

Senate Committee recognizes contribution of Telecom Sector Highlights need for rationalized taxation

Senate Committee recognizes contribution of Telecom Sector Highlights need for rationalized taxation

The Senate Standing Committee for Information Technology and Telecommunication has recently recognized the contribution of cellular sector of Pakistan and appreciated the investment in the country and job creation opportunities provided by the sector. The committee also raised concerns over high levels of consumer taxation with special reference on giving relief to the masses who are below a certain annual income level, which is not taxable as per prevailing tax laws. The Senate Standing Committee on Information Technology expressed its concerns on high tax deduction on mobile recharge particularly on deduction of advance income tax from majority of subscribers who do not fall under tax net and have no way of claiming the refund.  Senate Committee has directed the FBR and cellular mobile operators to present the recommendations towards a more rationalized tax regime. Mobile penetration and services uptake has already hit the glass ceiling and wouldn’t be able to break this barrier until substantial tax relief is introduced. The taxes inhibit growth, discourage investment and stall services uptake among the masses, and this directly impacts the people of Pakistan to adapt the modern and latest technology. The Telecom Sector suggests abolishment of Advance Income Tax for that majority of telecom subscribers, who do not fall under the tax net and yet have to pay Withholding Tax which that they cannot claim back. In addition the sector recommends harmonization of FED/GST across Federation and all provinces and its rationalization to 16% in line with GST/FED rates applicable on other sectors of the economy. Moreover, sector believes that data tax will not only hamper economic growth in the country but will also adversely impact Government’s initiatives for the proliferation of mobile broadband in Pakistan. Telecom sector strongly recommends abolishment of GST on data services by the provinces. The sector has time and again called for rationalized reduction in taxes that will help ensure affordable services for the masses, which in turn will increase mobile penetration, bring further socioeconomic benefits to Pakistan and will go a long way towards realization of the Government’s ambition of a Digital Pakistan. Pakistan’s cellular sector, since its deregulation, has been at the forefront of introducing innovative services for enabling and empowering people and has played a key role in social and economic advancement. It has made substantial contributions to the welfare of the society and is amongst the largest contributors to the country’s exchequer in terms of direct and indirect taxes. The sector has invested over USD 15B in the economy since deregulation in 2003 and has created over 14,000 direct and hundreds of thousands of indirect jobs. The sector is recognized as an enabler for society, bringing greater financial and digital...

Read More

HUAWEI & Porsche Launch PORSCHE DESIGN HUAWEI Mate 10 in Pakistan

HUAWEI & Porsche Launch PORSCHE DESIGN HUAWEI Mate 10 in Pakistan

The country’s glitterati came out in full force as HUAWEI and Porsche teamed up to launch the PORSCHE DESIGN HUAWEI Mate 10. The flagship offering in the HUAWEI Mate 10 Series, PORSCHE DESIGN HUAWEI Mate 10 combines technological prowess of HUAWEI and the design philosophy of Porsche to bring a premium experience for people. It features a polished, ceramic-texture design that is exclusively available in chic Diamond Black. The PORSCHE DESIGN HUAWEI Mate 10 is the most powerful Mate Series smartphone. Housing a 6GB RAM + 256GB ROM it delivers the ultimate power-packed performance and tons of storage. A customized UI compliments the overall design showcasing the unique sense of speed and customization of Porsche. The device is shipped in special premium packaging with exclusive accessories and VIP member services. The launch party was a glamorous affair that brought together the who’s who of Pakistan’s fashion & lifestyle fraternity. A presentation by Saira & Shakira saw Hareem Farooq and Ali Rehman Khan as showstoppers – with Sabeeka Imam, Amna Baber, Cybil Chaudhary, Nooray Bhatti and Farwa Kazmi dressed in black & white gowns complimenting the device’s theme. The brand ambassador of HUAWEI Mate 10 Pro Tapu Javeri and superstar Shaan Shahid drew major eyeballs at the event. HUAWEI Consumer Business Group’s General Manager – Pakistan Blueking presented the first-look of the PORSCHE DESIGN HUAWEI Mate 10. He remarked: “The HUAWEI Mate 10 Series is the most popular smartphone range in Pakistan. Witnessing the tremendous love and warmth from people, we’re bringing yet another top class offering. The PORSCHE DESIGN HUAWEI Mate 10 is an eclectic mix of superb hardware and innovative software housed in a premium design crafted by Porsche.” The PORSCHE DESIGN HUAWEI Mate 10 has encapsulated people all over Pakistan with the first wave being sold out within one day. It is up for grabs for PKR...

Read More
content top