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DWP rewards star cricketer Muhammad Hafeez for his performance in Champions Trophy 2017

DWP rewards star cricketer Muhammad Hafeez for his performance in Champions Trophy 2017

The Champion’s Trophy 2017 was held earlier in June, where Pakistan won the Trophy first time ever after defeating India in final match. As a token of appreciation, Digital World Pakistan (DWP) presented star cricketer Muhammad Hafeez with a 65” LED TV and GREE Air-Conditioner in the account of his efforts in the tournament. The Marketing team of GREE & EcoStar visited Muhammad Hafeez’s place and handed over the prizes. DWP believes that his achievement for Pakistani Cricket team has been remarkable throughout and therefore, he well deserves the prizes given to him. DWP Group had also held a Facebook competition earlier, in which it went out-of-the-way to reward its customers, whereby announcing numerous contests and games on Facebook and Instagram on special occasions, all while appreciating the healthy participation and enjoying the promotion. DWP Group is a leading provider of consumer electronics and technology products, enriched with unmatched services and solutions. It has accumulated great expertise in marketing globally-acclaimed, highly reliable products with cutting-edge technologies created by the world’s best companies and...

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Huawei challenges Apple’s Siri with Mobile AI

Huawei challenges Apple’s Siri with Mobile AI

There was chatter around AI a couple of years ago, triggered by Apple’s voice assistant, Siri. And while voice assistants have retreated into the background, artificial intelligence has kept hold of people’s imaginations and remains a key trend in technology. Early in 2016, Huawei predicted the coming era of AI and proposed the concept of the superphone, implementing a strategy to coordinate AI development in terms of device, cloud and chip. In 2017, Huawei continued their efforts to develop an AI chip, aiming to seize the initiative before its competition. Unsurprisingly, AI development is a priority for many leading organizations and the AI battle is about to commence. According to insider information, Apple is secretly developing an AI chip, which is rumored to be capable of improving its hardware system. Besides boosting the performance of Apple’s consumer level products such as the iPhone and iPad, it will also improve Siri’s capabilities, and will be applied to forward-looking programs like Apple’s autonomous driving system. Besides Apple, another American tech giant, Microsoft, is also expected to get involved in the AI chip, which is likely to bring more uncertainties to the battle. With its brand new mobile AI chip and Mobile AI strategy, Huawei is primed to enter the battlefield, and hopefully become a key player in this domain. The reason behind Huawei’s investment in AI is self-evident. Currently, in domains such as the smartphone, products are homogenized while market competition is getting more and more intense. AI is very much an opportunity for phone makers to survive and thrive, making it a vital battleground. While Apple and Samsung don’t have a clearly defined AI strategy in place, both of them have increased their investment in AI-related R&D activities. The Chinese tech giant Huawei, on the other hand, has announced its own AI chip plan. AI has become a platform for the phone makers to create differentiated value. Driven by the trend, winning AI is winning the future. Apple has always been working to offer highly integrated and smart products, but they are also being criticized for not being innovative enough, which could be a result of the absence of a clearly defined AI strategy. Huawei, quite different from Apple, continually invests in developing its own chips to compete with Qualcomm and Apple. The performance of its mobile chips is no longer a concern as Huawei’s capabilities in research and development are proven. And the upcoming AI chip will be something to look forward...

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Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge innovative technologies to Regional Consumers

Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge innovative technologies to Regional Consumers

Huawei Consumer Business Group today held a media open day in Dubai, UAE, to discuss the future of innovation in the Middle East region. This is a second stop right after IFA that was held in Berlin on 1st September. Led by Chief Marketing Officer, Huawei Consumer Business Group (CBG), Ms. Glory Cheung, and Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa, the event highlighted the key innovations Huawei is driving in the consumer smartphone industry, both globally and regionally, as well as Huawei’s brand ambition to become a global iconic tech brand. Huawei is the third biggest smartphone brand worldwide, and a leader in smartphone industry innovations. Most recently, the brand led a new era in smartphone innovation, revealing its vision for the future of artificial intelligence with the launch of its new chipset, the Kirin 970. With continuous strides at path-breaking innovations, Huawei is bringing Artificial Intelligence (AI) to enhance consumers’ experience. “We see tremendous potential in the Middle East markets and are pleased to support the region’s agenda of fostering innovation” said Ms. Glory Cheung, Chief Marketing Officer, Huawei CBG. “Globally, Huawei is a top investor in R&D and we focus on bringing together the world’s best intellectual resources to strengthen our innovation capability. This is to ensure we are constantly delivering intelligent innovations to enhance and exceed mobile experiences of our customers. We look forward to being a part of the region’s innovation agenda and continue to be its champion by brining cutting-edge technologies to the Middle East’s rapidly evolving digital arena.” Ms. Cheung reiterated Huawei’s commitment to fueling innovation and collaborating with leading partners to transform customers’ experience, as well as Huawei’s growing market share year-on-year. Mr. Clement Wong, Head of Global Product Marketing, Huawei CBG highlighted the company’s vision of the next frontier in mobile and introduced Huawei’s newest 970 Kirin – an AI powered Chipset. By combining the power of the cloud with the speed and responsiveness of native AI processing, Huawei has confirmed that it will unveil the Huawei Mate 10 series with Kirin 970 at an event in Munich on October 16. Mr. Clement said, “Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience. The Kirin 970 is the first in a series of new advances that will bring powerful AI features to our devices and take them beyond the competition.” The event followed by an insightful presentation by Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa focusing on Huawei’s expanding role across...

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Huawei Partners with TÜV Rheinland for Certification of SuperCharge Technology

Huawei Partners with TÜV Rheinland for Certification of SuperCharge Technology

Huawei Consumer Business Group today announced its cooperation with TÜV Rheinland to certify Huawei’s SuperCharge technology. Certification will mark the first time an end-to-end fast-charging technology has successfully completed the rigorous tests set forth by the world-renowned safety experts. Testing encompasses every component, requiring adapters, IC circuits and charging cable materials to pass safety,  low temperature and thermal shock tests. Submitting itself to the stringent oversight of TÜV Rheinland demonstrates Huawei’s continued mission to deliver the most innovative features on the market, and highlights Huawei’s commitment to delivering not only faster charging but more importantly safer charging. “Over the past 145 years, TÜV Rheinland has committed itself to ensuring that complex devices and products meet rigorous safety standards that meet consumer expectations,” said Kalyan Varma, VP of Business Field Electrical, Products, Global of TÜV Rheinland. “With the growing demand for fast charging solutions, we’re glad to work with Huawei to certify its SuperCharge technology using our proven testing methods and battery expertise. In the drive for continued innovation, we must always keep consumer safety at the forefront.” “With each of our products, we strive not only to deliver the features and performance that consumers are looking for – but to go beyond where our competitors are in terms of experience,” said Bruce Li, Vice President of Handset Business at Huawei Consumer Business Group. “By working with the storied experts at TÜV Rheinland, we’re able to deliver a device that not only offers incredibly fast charging but does so with a safety assurance that our competitors cannot match.” HUAWEI’s SuperCharge technology enables continuous “communication” between the device and the charger. By monitoring every single point of the charging cycle, it is able to intelligently auto-adjust voltage and current output to maximize charging speed based on the capacity of the phone, adapter and cable. To keep Huawei’s fast-charging phones cool, Huawei SuperCharge uses a 4.5V/5A low-voltage charging solution. In addition, the connectors and charging jack on Huawei’s devices are programmed to automatically suspend the supply of electricity if they come into contact with water. This intelligent safeguard is in place to prevent short circuits and device...

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Huawei surpasses Apple to be the Second Largest Smartphone Brand

Huawei surpasses Apple to be the Second Largest Smartphone Brand

In the latest research conducted by Counterpoint’s Market Pulse, HUAWEI has surpassed Apple in global smartphone sales consistently for June and July 2017. With the sales in August looking strong for the Chinese vendor as well, a hat-trick for HUAWEI could be possible. Peter Richardson – Research Director of Counterpoint states: “This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor, on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve, can be attributed to its consistent investment in R&D and manufacturing – coupled with aggressive marketing and sales channel expansion.” Talking about future prospects and other findings, Counterpoint’s Associate Director – Tarun Pathak states: “The growth of Chinese brands is an important trend which no player in the mobile ecosystem can ignore. Chinese brands are growing swiftly, not only because of smartphone design, manufacturing capability and rich feature sets – but also by out-smarting and out-spending rivals in sales channels, go-to-market and marketing promotion strategies.” Mr Pathak further stated: “Chinese vendors have become as equally important as Samsung or Apple to the global supply chain, application developers and distribution channels, as they continue to grow in scale more rapidly than the incumbent market share leaders.” Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Counterpoints key analysts are experts in the industry with an average tenure of 13 years in the high tech sector. Counterpoint’s Market Pulse is based on tracking monthly model-level sales for more than 300 brands across more than 40 countries globally. Huawei is rapidly emerging as an innovative industry leader within the electronics and telecommunications arena, aiming to deliver exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global...

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