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DARAZ.PK LAUNCHES BLACK FRIDAY – THE BIGGEST SALE OF THE YEAR

DARAZ.PK LAUNCHES BLACK FRIDAY – THE BIGGEST SALE OF THE YEAR

Leading e-commerce platform Daraz.pk announces the launch of Black Friday, the biggest sale event around the globe, on November 27 at www.daraz.pk/black-friday.  The Black Friday concept has been incredibly popular around the world with massive discounts and unbelievable deals, making it the shopping event of the year. And now, in partnership with Easypay, Ponds, PTCL, InnJoo & Mediatek, Daraz.pk is introducing the concept in Pakistan with discounts up to 70% across categories for the fastest fingers. This is the first time Pakistani shoppers will enjoy a sale of such a scale – it will be a 24-hour marathon of incredible deals and crazy discounts on original and genuine products giving shoppers the best experience they can imagine.  “As Pakistan’s largest e-commerce platform, Daraz.pk is uniquely positioned to bring Black Friday to Pakistan with the best possible shopping experience for our customers. Black Friday is the biggest shopping day around the world, and it is our responsibility that the event in Pakistan lives up to its legacy. We have moved mountains over the last three months to set the bar high for years to come, and to make sure we deliver an unparalleled experience to delight our customers”, said Bjarke Mikkelsen, Co-CEO Daraz.pk.  The e-commerce giant plans on revealing all the deals on the big day itself, however, to create buzz and have customers at the edge of their seats startingmidnight, Daraz.pk has leaked some hero deals, giving customers a sneak peek into the ultimate shopping bonanza. From category discounts as high as 63% on smartphones, 50% on computing and 70% on fashion and accessories, customers should be all set for a shopping frenzy. Can you imagine getting a brand new iPhone S6 at Rs. 62,279 anywhere else?  Daraz.pk is offering cash on delivery as well as the Easypay payment option, with which customers can avail up to 25% additional discount. The process of paying via Easypay is very simple. Once you’ve placed your order, select to pay with Easypay and then complete the payment using i) your Visa or Master card through the Easypay online portal, or ii) by making the payment at the nearest Easypaisa retail outlets, or iii) by using your Telenor/Easypaisa mobile account.  With the Easypay payment option, customers will enjoy discounts up to 25% off on their favourite brands and products – in addition to the up to 70% off Black Friday deals. For a total order value below PKR 15,000, customers will get 20% additional discount on their purchase, and for a total order value above PKR 15,000, customers will get 10% additional discount (subject to a maximum discount of Rs 10,000 per item).  For Daraz.pk top-selling smartphones, InnJoo and Infinix customers will enjoy an exceptional 25% discount on any model purchased through Easypay. This is particularly exciting as...

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Black Friday coming to Pakistan for the First Time Ever!

Black Friday coming to Pakistan for the First Time Ever!

On the last Friday of every November, millions of people around the globe prep up for the best sales event of the year; wallets in hand and sanity out the window – it’s Black Friday, the day you can make all your shopping dreams, that otherwise seem unattainable, come true.  The Black Friday sales concept was invented in the US in 1924, it was initiated by American multinational Macy’s, during their Thanksgiving Day Parade. In the 1960s, the sales day was officially given the name Black Friday and it stuck and spread. Realizing what a great opportunity this is – for both, retailers and consumers – other stores quickly caught up and by the 1990’s, not only did Black Friday become an unofficial retail holiday but also turned into a nationwide sensation. The UK and Canada were relatively late in joining the Black Friday frenzy; however, it didn’t take too long before the glorious discounts day became the busiest sales day of the year there as well. Over the past few years, with more and more countries jumping on the bandwagon, the concept has proven itself to be a worldwide phenomenon.  It is often wondered why the colour black – which is associated with darkness – is used to represent something that is so festive and positive. However, there is a well-thought-out reason behind this. Macy’s initiated this sales day event in an attempt to go back into black during a slow retail season. Just like the colour red, which represents both, love and anger, black is associated with benefit and profit (profit is recorded in black ink in the Profit & Loss statement); therefore, there is no other colour that would be more apt for the most exciting sales event of the year.  In the earlier years, most retailers opened for business at dawn on Black Friday; however, with the staggering growth in the number of shoppers flooding the stores, in 2011, big-box stores pushed back to midnight, and now several aren’t even waiting for Friday, opting to open the evening before, to cope with demand from the big sales day. The number of U.S. shoppers which was at 89 million in 2012, went up to approximately 140 million last year, this figure of offline buyers was 7% lower than the preceding year as shoppers were more inclined towards an alternative to standing outside in queues on Black Friday waiting for stores to open or queues to move – they shopped for the same deals online. Black Friday has accelerated the online shopping revolution and changes in shopping habits. According to Adobe System Inc., online sales hit an all-time high of $3.73 billion...

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Black Friday: The Mega Sales Day comes to Pakistan

Black Friday: The Mega Sales Day comes to Pakistan

Every year several countries gear up for the biggest shopping day of the year. On the last Friday of every November, over 100 million people make their way over to the shops to avail the enormous discounts that are being offered on anything and everything. While the major sales concentrate on electronics such as TVs, laptops, gaming systems and mobile phones, fashion and beauty are a close second. It’s the ultimate discount day, getting crazier and crazier each year. People can afford what they normally wouldn’t be able to on any other regular day. Originally starting in America, Black Friday was initiated by a Macy’s during the Thanksgiving Day Parade in 1924 as it was a slow retail season.  In the later years more and more stores followed suit and offered great discounts as well. The trend soon caught on and massive sales right after thanksgiving became a nationwide sensation, unofficially marking the start to the holiday season. Several countries such as Canada, Germany, India, The UK, Nigeria and Costa Rica have very recently seized the brilliant concept and made this event a worldwide phenomenon. Now, Pakistan has also made it to the party as Daraz.pk is bringing this sales day to Pakistan with crazy deal across all categories. People often wonder why a negative color is associated with a day that brings so many opportunities. Some even associate the term to the financial crisis that was brought on by the stock market crash. However, the real reason for it is the black ink used to represent profits in a balance sheet. Since it’s an endlessly profitable day for buyers and sellers alike, no other term could have represented it better. In recent years, Black Friday is becoming more and more popular online. 42% of all sales on Black Friday comprised online purchases. More and more people are turning to online shopping websites to avail the massive discounts as they are hassle free and just as great if not better. The induction of this day of inconceivable discounts in Pakistan, a country with millions of web and smartphone users, was inevitable. The leading ecommerce website Daraz.pk has taken up this elephant of a task, being the first to bring us the massive Black Friday discounts on technology, clothes, beauty products, you name it. The much awaited sale will hit www.daraz.pk/black-friday at 12am on the 27th of November, bringing discounts Pakistan has never seen before. The Daraz.pk mobile app, which is the best retail app in the country will also have this mega sales day live on November 27, catering to the customers on the go. A day of insane sales with a problem free...

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Huawei Mate S launch Event – An evening of Music and Glamour

Huawei Mate S launch Event – An evening of Music and Glamour

At a glittering and auspicious recent event, Huawei unveiled its latest flagship smart phone, Mate S, organized at the Royal Palm, Lahore. The evening was star-studded; prestigious media personalities, famous celebrities, fashion icons and high ranking bloggers adorned the event with their presence. The launch event’s Red Carpet was hosted by the talented Anoushey and Faizan ul haq, who talked to the celebrities, singers, Jawani Phir Nahi Ani’s cast members, Ayesha Khan, Ahmed Ali butt about their views on the Huawei stunningly attractive Mate S launch event. The event stage was hosted by charming Ali Safina and his beautiful wife, Hira Tareen. Huawei Pakistan’s CEO, Mr. Aragon Meng, opened the evening with a presentation, highlighting Huawei’s successful journey in 2015. There was a series of thrilling music and dance performances by Ahmed Ali Butt with Humayun Saeed joining him later, as a mega surprise for his fans. Emerging Music icon, Sara Haider won over the audience with her sweet voice. To add to the heat of the event, unique clothing line of Ali Xeeshan was presented on the runway by the stunning models like Cybil Chaudary and Rabya Chaudary and many others. The runway was enlivened with the performance of Uzair Jaswal and Nabeel Shaukat. A Selfie booth, radiating Ali Xeeshan’s matchless sense of style was also set up, along with the experience zone, which carried the innovative, star of the evening smart phones, Mate S and G8.Music maestro, Mr. Rahat Fateh Ali Khan, created magic with his enchanting voice and left the audience spellbound for several minutes. The event ambiance was alluring and the aura of it conveyed the matchless prestige of the Huawei brand. The gem of the evening, Mate S and Huawei G8 were put up on exhibit on the stalls, so that the honored guests could have a first hand experience of these, elegantly crafted smart devices. The launch event was further escalated with the series of entertainment programs and engaging activities. Mr. Fraz M Khan, Huawei’s Head of Marketing, along with the sizzling model Mr. Waqar Ali Khan, gave out a detailed insight to the audience about the exquisite wonders, wrapped in the Mate S and G8. The innovative “Power of Touch”, was the main highlight of the event. Huawei officials emphasized on how the technology world has been glorified with the “Powerful Touch” primarily launched through Huawei Mate S. Another exclusive and modernized feature being delivered through Mate S is the advanced fingerprint scanner, which has broken all the barriers of the conventional smart phone control by giving fool proof access to the main functions of the phone at the single touch and swipe of the finger. “We...

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HTC to launch new device at their Be Brilliant Event on Oct. 20th

HTC to launch new device at their Be Brilliant Event on Oct. 20th

HTC after its not so successful HTC M9 wants to redeem itself, and the best way to do that is coming up with a new device. They have announced a new device will be launched on October 20th in New York at their Be Brilliant Event. If rumors hold true then we might just see the HTC One Aero/A9, the one which comes with a front home button! A teaser video is always available on their twitter account, which shows off various elements. According to HTC its the “Next Evolution of the One”. The next evolution of the One. See it 10.20.2015 at 9am PST/12pm EST: http://t.co/CnK7R0CmPB #BeBrilliant https://t.co/uM5GoJawr9 — HTC USA (@HTCUSA) October 13, 2015 You can catch the Be Brilliant event live via their live stream on their launch website. The event will kick off at 12:00 noon NYC time, which is 9:00 PM Pakistan Standard Time (PKT). So, stay...

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Android 6.0 Marshmallow is Available Next Week for Nexus Devices

Android 6.0 Marshmallow is Available Next Week for Nexus Devices

  Google’s Event just ended and they talked about two new Nexus Devices, the Nexus 5X and the Nexus 6P, two new Chrome casts, a sneak peak at their upcoming Tablet called the Pixel C and of course the much awaited Android 6.0 Marshmallow. The new Nexus devices will come with Android 6.0 Marshmallow but the older devices are not left behind either.  If you own any of the below devices you are in luck. Nexus 5 Nexus 6 Nexus 7 Nexus 9 Nexus Player All these devices will receive the OTA next week! So if any of you guys are rocking any of the above devices do not forget to check it out next...

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