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TECNO Mobile Unveils the 6GB, Dual Camera PHANTOM 8

TECNO Mobile Unveils the 6GB, Dual Camera PHANTOM 8

TECNO, a premier mobile phone brand under TRANSSION HOLDINGS, has launched its newest addition, the Phantom 8 in Middle East and Africa region. The regional launch took place in Jumeirah Beach Hotel, Dubai in the presence of 200 guests. Representatives of United Mobile, the sole distributor of TECNO Mobile throughout Pakistan, Urdu Point and ProPakistani, the Digital Media Partners of TECNO Mobile also participated in this star studded event. The newly launched Android operated Phantom 8 features a revolutionary camera, attractive design and high-speed experience. According to Google’s Consumer Barometer, in the UAE and KSA, 73% and 70% of smart phone users access their mobiles to takes photos or videos. Phantom 8 caters to this local demand with its state-of-the-art dual camera, that has the power to achieve 10 times super zoom and auto refocus. “The MEA region is very dynamic and one that appreciates intelligent innovation coupled with aesthetically pleasing design. The all-new Phantom 8 embraces the region’s requirements and is more powerful than ever in both speed and photo quality”, said Arif Chowdhury, Vice President of TRANSSION HOLDINGS. “We are pleased to continue our successful journey in the Middle East and Africa to bring about an enhanced mobile experience to those in the region,” he concluded. TECNO Mobile is the pioneer phone brand aiming to create an entertainment ecosystem tailor-made based on the needs and habits of young consumers across markets on an Android platform. This customisation differs for each market and target audience. TECNO Mobile’s Phantom 8 comes with a front facing camera at 20 megapixels alongside a smart dual selfie flash. Moreover, the double front ring flash ensures taking photos even in a low light environment. With 150 minutes of talk time with only 10 minutes of battery charge, it’s priced at 1399 AED. Phantom 8’s diamond style design comes with a 3D Lighting, unibody metal edge and a 2.5 D Drip Screen-curved battery cover. It also possesses a 6 GB RAM plus 2.6 GHz CPU ultra-fast experience that supports 4G+ and download speed up to 300Mbps. The new Phantom8 is compatible with Micro SIM or Nano SIM Card and supports up to 2TB (Terra Bytes) TF (Trans Flash) Card, and it holds 4 modules, 20 bands and covers more than 200 countries and zones. For more information about TECNO Mobile, please visit:...

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Huawei relentlessly pushing the pace of innovation

Huawei relentlessly pushing the pace of innovation

Less than a decade after it was founded in 1987, Huawei became one of the leading global players in the telecommunication industry, driving growth by focusing on never-ending innovations. Amidst today’s challenging digital world, Huawei continues to grow because it never stops innovating. Innovation is a core value to which the Huawei is relentlessly committed to drive digital transformations and propose to today’s demanding consumers’ groundbreaking products that offer them compelling experiences. Significant investment in R&D to drive innovation Today’s world is becoming more and more intelligent and technological globalization is continually advancing. Against this backdrop, Huawei’s heavily focuses on innovation and significant investment in R&D. Every year, the company invests 10 per cent of its annual revenue in R&D and this has translated into a rich patent portfolio; the company has also set up 16 independent R&D centers around the globe, spanning North America, Europe, and the Asia Pacific to integrate the best intellectual resources from around the world and to develop innovation capabilities globally. In the last 10 years, the company invested 45 billion USD in R&D and ranked number 9 in 2016 Top 10 Global R&D investment. Over 90% of Huawei’s intellectual property are invention patents. Today, Huawei holds around 30,000 patents around the world. Focusing on Consumer Demands and Exploring the Ultimate Innovation It’s the spirit of innovation, which has been driving Huawei it to grow rapidly from a small private Chinese company to a global telecommunication leader. Believing that today’s intelligent world requires more advanced technologies, as well as daring innovations and products, Huawei has focused on product innovations that can be experienced by consumers and usher in new waves of technological development. From chipsets to the EMUI system and most recently, artificial intelligence, the company introduced groundbreaking innovations, this taking consumer experience to another level.   Chipsets: For mobile phones, the processing chips are still the core technology. HUAWEI had a solid foundation to develop its own chips. As early as 1991, the company established the ASIC design center mainly to design chips for HUAWEI’s telecommunication equipment. By 2004, HUAWEI founded HiSilicon, a semiconductor company to start developing 3G chips.  The Kirin 970 is the first in a series of new advances that will bring powerful AI features to Huawei devices and changing the way we interact with our devices. As we look to the future of smartphones, we’re at the threshold of an exciting new era. Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience. EMUI: In 2016, Huawei launched the...

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Huawei surpasses Apple to be the Second Largest Smartphone Brand

Huawei surpasses Apple to be the Second Largest Smartphone Brand

In the latest research conducted by Counterpoint’s Market Pulse, HUAWEI has surpassed Apple in global smartphone sales consistently for June and July 2017. With the sales in August looking strong for the Chinese vendor as well, a hat-trick for HUAWEI could be possible. Peter Richardson – Research Director of Counterpoint states: “This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor, on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve, can be attributed to its consistent investment in R&D and manufacturing – coupled with aggressive marketing and sales channel expansion.” Talking about future prospects and other findings, Counterpoint’s Associate Director – Tarun Pathak states: “The growth of Chinese brands is an important trend which no player in the mobile ecosystem can ignore. Chinese brands are growing swiftly, not only because of smartphone design, manufacturing capability and rich feature sets – but also by out-smarting and out-spending rivals in sales channels, go-to-market and marketing promotion strategies.” Mr Pathak further stated: “Chinese vendors have become as equally important as Samsung or Apple to the global supply chain, application developers and distribution channels, as they continue to grow in scale more rapidly than the incumbent market share leaders.” Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Counterpoints key analysts are experts in the industry with an average tenure of 13 years in the high tech sector. Counterpoint’s Market Pulse is based on tracking monthly model-level sales for more than 300 brands across more than 40 countries globally. Huawei is rapidly emerging as an innovative industry leader within the electronics and telecommunications arena, aiming to deliver exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global...

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Nokia 5 now available for purchase in Pakistan

Nokia 5 now available for purchase in Pakistan

HMD Global, the home of Nokia Phones, today announced the launch of its second Nokia smartphone– the Nokia 5 in Pakistan, which will be available to buy through Advance Telecom. Unveiled earlier this year at Mobile World Congress in Barcelona, the devices combine superior craftsmanship, distinctive design and powerful entertainment features, offering you the ability to use your phone, your way. Commenting on the Nokia 5 launch in Pakistan, Kamran Khan, Head of Near East, HMD Global said, “Following the positive response we received after the launch of Nokia 3, we are very pleased to bring the Nokia 5 to consumers in Pakistan today.” “We have been overwhelmed by the amount of love the Pakistani people have shown us, and we wanted to reward these loyal Nokia phones fans further with the new Nokia 5. The Nokia 5 has been precision engineered out of a single block of 6000 series aluminum to create a perfect pillowed body that flows seamlessly into the laminated 5.2” IPS HD display with sculpted Corning®Gorilla®Glass. The Nokia 5 comes with the dual SIM variant in Pakistan Featuring a ground-breaking innovation in antenna design the Nokia 5 brings robust structural integrity, attention to detail and the quality of a high-end flagship. Powered by the Qualcomm® Snapdragon™ 430 mobile platform, Nokia 5 delivers excellent battery life, improved graphics performance – all in a package that perfectly balances everyday usability with a premium quality design. With additional features including an 8MP, 84-degree wide-angle front facing camera – to squeeze even more scene into your selfie – and excellent sunlight and low light screen visibility, there are plenty of reasons to keep the Nokia 5 out of your pocket and in your hand where it belongs. The Nokia 5 is available in three distinct colors – Matte Black, Silver and Tempered Blue, and will retail at PKR 21,900/- With all Nokia smartphones you will always have the latest pure Android experience for your device. With monthly security updates your Nokia smartphone is safe, up-to-date as well as clutter-free – putting choice at the heart of the consumer experience. And with the latest Android come the latest features including the latest capabilities of Doze, which saves battery life while the phone is in a pocket or bag. The new Nokia smartphones feature Google’s most recent innovation, the Google Assistant, builds further on a great Android experience. Our teams have worked together to ensure conversations with the Google Assistant happen seamlessly on Nokia...

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Huawei’s quality & safety ensured by the highest standards

Huawei’s quality & safety ensured by the highest standards

HUAWEI Consumer Business Group, a brand known for putting quality at the forefront of their product development strategy, recently shed light on its quality standards. HUAWEI goes out-of-the-way to ensure that all its products are extremely safe to use and provide the highest quality. Earlier in August 2015, the ambient light sensor (ALS) from ROHM in Awn 4, MateS and Honor 7i had a failure rate of 0.1%. Maintaining HUAWEI’s reputation for quality, all of the smartphones using that batch of sensors were sent back for rework. Even if the ALS fails, the phones can still perform almost all the functions but regardless of the huge cost incurred, HUAWEI still called back all devices. When we talk of HUAWEI – it is the only global brand today, with no record of any exploding-device. HUAWEI has effectively and consistently kept ‘user-safety’ at the forefront of all its operations. No product with even the remotest possibility of posing any health-hazard is ever approved or distributed among the HUAWEI users. Extensive stress-testing is done to ensure maximum safety protocols. “Quality is the integrity and lifeline of Huawei. Huawei employs the craftsmen’s spirit’ to measure its products and ensure zero defects.” said Richard Yu, CEO of HUAWEI’S Consumer Business Group. To ensure the quality of HUAWEI Health App 2.1, it underwent numerous tests by the testing crew. To guarantee the tracking precision, running tests were held in multiple cities. They ran over 1,000km, equivalent to 24 marathons. To guarantee the heigh tracking precision, the crew climbed up and down over 1,200 stories of stairs, equivalent to climbing up the Burj Dubai on foot for 7 times. To guarantee the precision of step count, the testing crew walked over three million steps covering a total distance of over 2,000km, equivalent to walking back and forth for 10 times between Shenzhen and Guangzhou. HUAWEI has also opened the doors to its “Device-Testing facilities”, in order to boost the consumers’ confidence in its products. Consumers can now be sure that maximum quality is ensured through due diligence for each one of their...

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Secret behind the smoothness of Huawei P10 and P10 Plus

Secret behind the smoothness of Huawei P10 and P10 Plus

Android has long been criticized for stuttering as time goes by. To tackle the problem, HUAWEI has joint hands with Google to conduct an in-depth optimization based on Android 7.0 by introducing AI. Meanwhile, EMUI5.1 and Kirin 960 have been further integrated and optimized to give full play to advantages of both software and hardware, thus delivering long-term smooth user experience. Machine Learning & Ultra Memory Technology, Guaranteeing P10& P10 plus Smooth Operation EMUI5.1 adopts AI in order to achieve intelligent perception through machine learning. By learning users habit, it will accurately predict users behavior, automatically allocates CPU, GPU, IO and other resources for apps. In this way, apps can be booted up rapidly with no more lag experience. By perceiving demands of apps for resources, EMUI 5.1 combined with Kirin 960 can allocate CPU, GPU, memory and other resources accordingly instead of fair competition between apps so that hardware resources are truly allocated based on priorities and experience demand. After 18 months of continuous use simulating heavy users, the phone still operates smoothly. Kirin 960 CPU, a perfect combination of high performance and low power consumption. ARM big.LITTLE “dual quad-core” architecture is adopted by equipping the phone with four Cortex-A73 high-powered cores and four A53 lower-powered cores, letting the two sets of cores dealing with computation tasks suitable for them separately. For example,booting up a navigation app will be the responsibility of the faster set of cores while minor tasks such as making phone calls and sending text messages will be done by the lower-powered set of cores. In this way, the two sets of cores work together for greater performance,faster speed and lower power consumption. HUAWEI has taken the lead in supporting new generation Vulkan standard graphics interfaces based on Android 7.0 so as to remove the limit of CPU on GPU and enhance GPU’s performance. Draw call overhead has been reduced remarkably and multi-thread performance improved for faster rendering, fully tapping the potential of octa-core GPU. GPU’s performance up by 180%, power efficiency by 40% and image processing speed by 400% EMUI5.1 system coupled with HUAWEI Ultra Memory technology supports real-time defragmentation, intelligent memory compression, automatic memory recovery, etc. As a result, apps are booted up 30% faster compared with the last generation. Memory compression ratio is over 50% and kernel algorithm is enhanced by 20%, delivering lasting smooth experience. Combined with Kirin 960, the overall performance is boosted by a large margin and the system is able to operate speedily even with multiple apps operating at the same...

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