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Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge innovative technologies to Regional Consumers

Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge innovative technologies to Regional Consumers

Huawei Consumer Business Group today held a media open day in Dubai, UAE, to discuss the future of innovation in the Middle East region. This is a second stop right after IFA that was held in Berlin on 1st September. Led by Chief Marketing Officer, Huawei Consumer Business Group (CBG), Ms. Glory Cheung, and Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa, the event highlighted the key innovations Huawei is driving in the consumer smartphone industry, both globally and regionally, as well as Huawei’s brand ambition to become a global iconic tech brand. Huawei is the third biggest smartphone brand worldwide, and a leader in smartphone industry innovations. Most recently, the brand led a new era in smartphone innovation, revealing its vision for the future of artificial intelligence with the launch of its new chipset, the Kirin 970. With continuous strides at path-breaking innovations, Huawei is bringing Artificial Intelligence (AI) to enhance consumers’ experience. “We see tremendous potential in the Middle East markets and are pleased to support the region’s agenda of fostering innovation” said Ms. Glory Cheung, Chief Marketing Officer, Huawei CBG. “Globally, Huawei is a top investor in R&D and we focus on bringing together the world’s best intellectual resources to strengthen our innovation capability. This is to ensure we are constantly delivering intelligent innovations to enhance and exceed mobile experiences of our customers. We look forward to being a part of the region’s innovation agenda and continue to be its champion by brining cutting-edge technologies to the Middle East’s rapidly evolving digital arena.” Ms. Cheung reiterated Huawei’s commitment to fueling innovation and collaborating with leading partners to transform customers’ experience, as well as Huawei’s growing market share year-on-year. Mr. Clement Wong, Head of Global Product Marketing, Huawei CBG highlighted the company’s vision of the next frontier in mobile and introduced Huawei’s newest 970 Kirin – an AI powered Chipset. By combining the power of the cloud with the speed and responsiveness of native AI processing, Huawei has confirmed that it will unveil the Huawei Mate 10 series with Kirin 970 at an event in Munich on October 16. Mr. Clement said, “Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience. The Kirin 970 is the first in a series of new advances that will bring powerful AI features to our devices and take them beyond the competition.” The event followed by an insightful presentation by Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa focusing on Huawei’s expanding role across...

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TECNO Mobile Launches an Advanced Camera Technology Smartphone in Pakistan – The TECNO WX4 Pro

TECNO Mobile Launches an Advanced Camera Technology Smartphone in Pakistan – The TECNO WX4 Pro

TECNO Mobile has recently launched TECNO WX4 Pro; the most awaited and mid-range smartphone equipped with advanced technology. After the magnificent launch of TECNO Camon CX and CX Air, an advanced technology smartphone like WX4 Pro is a smart move from the Chinese smartphone manufacturer who is relatively a new comer in the Pakistani market. The first thing that the customers will notice about the WX4 Pro is its aesthetics. A beautifully crafted full-metal body and a stylish design will grab your attention right from the start. The smartphone has a 2.5D curved cover and a large5.0-inch high definition display. With a thickness of just 4.5mm, the phone has a snug fit in your hand and surprisingly is very comfortable for one-handed operations. TECNO has redefined mobile phone photography with its advanced technology and the WX4 Pro inherits some of the best camera features that users of Camon series are already enjoying. The WX4 Pro offers an 8MP front camera with a dual flash option (an LED flash and a screen flash).With a 120° wide-angle lens supported by the amazing “Low-Light” enhanced photography technology, the WX4 Pro produces ‘Grand-selfies’ that are sharp, bright and vivid. However, the camera offers even more – the built-in smart filters and special effects offer a wide range of enhancements to make your selfies look as good as professional photographs. The main camera is even better. The 8MP rear camera supports a 120uf flash and a wide range of filters to add special effects to your photographs. The powerful flash and TECNO’s advance camera technology brings even the minute details to life. The quality of photography available on the WX4 Pro alone makes this smartphone an ideal companion of any travel enthusiast with a passion for photography. However, this smartphone is not just all looks. Underneath the hood, there is a powerful Octa-Core, 1.3GHz processor with 2GB RAM and 16GB ROM. These specs offer smooth operations and effortless multitasking. The WX4 Pro has dual micro SIM-card slots and an independent slot for micro-SD to expand the storage space up to 32GB. To ensure secure access, the device offers an efficient fingerprint scanner that supports multiple functions such as security unlock and camera operations. The smartphone also has a super powerful sound system allowing users to enjoy quality music that is 30% louder compared to other phones. The gorgeous high-definition screen and super volume will let the WX4 Pro users enjoy an almost cinematic movie experience and a 2,800mAh Li-Polymer battery will ensure that the phone will not run out of juice. The battery offers smart power-saving technology and fast charging that cuts charging time to 1 hour, offering non-stop...

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Huawei Partners with TÜV Rheinland for Certification of SuperCharge Technology

Huawei Partners with TÜV Rheinland for Certification of SuperCharge Technology

Huawei Consumer Business Group today announced its cooperation with TÜV Rheinland to certify Huawei’s SuperCharge technology. Certification will mark the first time an end-to-end fast-charging technology has successfully completed the rigorous tests set forth by the world-renowned safety experts. Testing encompasses every component, requiring adapters, IC circuits and charging cable materials to pass safety,  low temperature and thermal shock tests. Submitting itself to the stringent oversight of TÜV Rheinland demonstrates Huawei’s continued mission to deliver the most innovative features on the market, and highlights Huawei’s commitment to delivering not only faster charging but more importantly safer charging. “Over the past 145 years, TÜV Rheinland has committed itself to ensuring that complex devices and products meet rigorous safety standards that meet consumer expectations,” said Kalyan Varma, VP of Business Field Electrical, Products, Global of TÜV Rheinland. “With the growing demand for fast charging solutions, we’re glad to work with Huawei to certify its SuperCharge technology using our proven testing methods and battery expertise. In the drive for continued innovation, we must always keep consumer safety at the forefront.” “With each of our products, we strive not only to deliver the features and performance that consumers are looking for – but to go beyond where our competitors are in terms of experience,” said Bruce Li, Vice President of Handset Business at Huawei Consumer Business Group. “By working with the storied experts at TÜV Rheinland, we’re able to deliver a device that not only offers incredibly fast charging but does so with a safety assurance that our competitors cannot match.” HUAWEI’s SuperCharge technology enables continuous “communication” between the device and the charger. By monitoring every single point of the charging cycle, it is able to intelligently auto-adjust voltage and current output to maximize charging speed based on the capacity of the phone, adapter and cable. To keep Huawei’s fast-charging phones cool, Huawei SuperCharge uses a 4.5V/5A low-voltage charging solution. In addition, the connectors and charging jack on Huawei’s devices are programmed to automatically suspend the supply of electricity if they come into contact with water. This intelligent safeguard is in place to prevent short circuits and device...

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Reviewing the Nokia 5

Reviewing the Nokia 5

Nokia with all the hype created for its Android debut has not disappointed us yet.  Starting from the Nokia 3, then Nokia 5, Nokia 6 and the upcoming flagship device the Nokia 8. The devices have withheld the body and the feel of some of their more successful Lumia devices mainly the 1020 and the 950, which is great. Today, our focus is on the mid ranger Nokia 5. Straight out of the bat, the device just looks gorgeous, specially the Tempered Blue version. The device has a 5.2 inch 1280 x 720 HD  polarized display wrapped around an aluminum uni-body.  The display is protected by Corning Gorilla Glass making the front of the device quite durable to front facing falls.  The display is quite sharp and makes streaming YouTube videos a pleasurable experience. Also, it is quite bright so using it outdoors was never a problem. The finger print scanner is housed on the front on the device which doubles as a home button which I personally do not like, as there were a couple of instances, while unlocking the device, I accidentally kept on opening Google Assistant. which became a bit annoying. The size of the scanner could have been slightly bigger, though understandable why Nokia opted for a smaller sensor, as we live in a world where small to no bezels have started to become a norm. That being said, the sensor is quite decent and works quite well in most cases. Under the hood lies a Qualcomm Snapdragon 430 processor, which is strong enough for most apps to work without a hitch, though some graphic intensive games like Injustice 2 did have a bit of lag. This is also due to the fact the device comes with only 2GB RAM, while most of the devices in its category are now housing 3GB. In terms of storage the device comes with 16Gb on board memory, but not to worry too much as it also houses a microSD card slot upto 128GB of storage. The device has a single speaker in the bottom, but is quite loud and holding the phone horizontally does not muzzle the sound at all which is great. Now talking about the camera’s, the Nokia 5 comes with a 13MP primary shooter and an 8MP camera on the front. One of the highlights about this device is that, both the camera’s have auto focus. This means no more blurred out or selfies or groupfies. The camera performs quite well in day light, specially the auto HDR mode helps in making the colors pop. Both cameras are capable of taking videos in Full HD (1920×1080). Macro shots from the...

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Camon CX & Camon CX Air Make A Marvelous Entry In A Grand Ceremony In Lahore

Camon CX & Camon CX Air Make A Marvelous Entry In A Grand Ceremony In Lahore

At a glittering recent event, leading mobile phone brand, TECNO Mobile unveiled its latest camera-centric smartphones, the Camon CX and Camon CX Air, organized at the Royal Palm Country Club, Lahore. The evening was star-studded with prestigious media personalities, famous celebrities, fashion icons, high ranking bloggers and the top leadership of TECNO Mobile which included the General Manager of TECNO Mobile Mr. Stephen Ha, adorning the event with their presence. The launch event’s Red Carpet was hosted by a well-known fashion designer and journalist Sarah Gandapur, who talked to the celebrities and singers including Sana Raj, Hiba Khan, Xille Huma, Dania Sheikh and many more about their views on the TECNO Camon CX launch event. Hosts for the event, the famous Pakistani singer/actor Fahad Sheikh along with stunning Sophie Anjum who is known for her Radio show “Drive on with Sophie” on FM 91, were there to welcome the guests. General Manager of TECNO Mobile, Mr. Stephen Ha, opened the evening with a presentation, highlighting TECNO’s successful journey around the globe. The innovative “Selfie Phone”, was the main highlight of the event. TECNO officials emphasized on how the smartphone world has been rocked with the introduction of Camon CX series. The smartphone uses a smart image sensor supporting 16 mega pixels on the front camera coupled with TECNO’s unique ‘4 in 1’ technology. The smart pixel sensor basically captures the individual images and turns them into signals. These signals are then joined to form a single, brighter and clearer picture. This makes bright selfies in all kinds of environment especially the dark environments. Along with other features such as the customized ring flash on the rear camera which is a unique feature by TECNO only, light speed charge and a full HD screen, it is now easier than ever to take photos on the go. These 30% brighter selfies are effectively paired with a high-end de-noising system, making the pictures vivid and clear, even in situations with dull light. Yet, if that extra boost of light is still needed, the dual front flash does the job perfectly without blurring or distorting images. All of this gives the Camon user a true selfie experience. Camon CX Air was also displayed at the launch event. Both smartphones featured a number of industry firsts. Building trust among the customers is an important factor for an international brand like TECNO Mobile. Keeping this in view, TECNO Mobile has announced a “100-days replacement warranty” for the newly launched Camon CX smart phones series. Currently TECNO Mobile is the only international brand in Pakistan offering such a replacement warranty to its customers. The Camon CX and CX Air were put...

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EMUI 5.1 enriches the true potential of HUAWEI Y7 Prime

EMUI 5.1 enriches the true potential of HUAWEI Y7 Prime

The newest member of the beloved Huawei Y series, the Huawei Y7 Prime is an absolute beast when it comes to a smooth performance; from its robust battery, to its powerful processor, to its sexy sleek design and its upgraded Emotion User Interface (EMUI) 5.1 by which 90% of frequent actions can be completed in 3 steps. In order to get better perception, prediction and resource allocation of resources for smooth experience, HUAWEI EMUI introduced Artificial Intelligence (AI) to achieve intelligent perception through machine learning. By studying user’s behavior, Y7 Prime will have a better understanding of user’s habit over time, accurately predicting the behavior of user and allocating resources to avoid cold boot. In fact, Y7 Prime can predict 85% of user’s behavior and speed up boot time by 20%. In Y7 Prime, EMUI 5.1 defragments actively instead of passively, enhancing memory allocation efficiency by 30%. The difference is prominent when multiple tasks are processed simultaneously. The system is able to perceive apps’ demand for memory in a real-time sense, whereby using HUAWEI’s proprietary memory fragmentation computation model to perceive fragments in memory. EMUI5.1 also uses a high-compression-ratio algorithm by increasing the ratio to at least 50%. EMUI5.1 adopts HUAWEI’s proprietary speedy memory release technology to recover memory rapidly, effectively and stably, taking less than 1 second in contrast to 12 seconds in the past. HUAWEI EMUI5.1 adopts HUAWEI Ultra Response solutions and optimizes the touch screen driver from the kernel. It simultaneously predicts users’ touch based on their habit and does image rendering at the same time based on Kirin 960, making screen fly with your fingers, similar to a response time as fast as iOS. To add on the wonders EMUI 5.1 does, HUAWEI Y7 Prime offers a powerful Qualcomm 1.4 GHz Octa-core processor, plus 3GB RAM and 32GB ROM, making sure every application runs smoothly. The Huawei Y7 Prime is equipped with a 5.5” HD display featuring 2.5D glass, allowing for stunning colors and...

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