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Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge innovative technologies to Regional Consumers

Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge innovative technologies to Regional Consumers

Huawei Consumer Business Group today held a media open day in Dubai, UAE, to discuss the future of innovation in the Middle East region. This is a second stop right after IFA that was held in Berlin on 1st September. Led by Chief Marketing Officer, Huawei Consumer Business Group (CBG), Ms. Glory Cheung, and Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa, the event highlighted the key innovations Huawei is driving in the consumer smartphone industry, both globally and regionally, as well as Huawei’s brand ambition to become a global iconic tech brand. Huawei is the third biggest smartphone brand worldwide, and a leader in smartphone industry innovations. Most recently, the brand led a new era in smartphone innovation, revealing its vision for the future of artificial intelligence with the launch of its new chipset, the Kirin 970. With continuous strides at path-breaking innovations, Huawei is bringing Artificial Intelligence (AI) to enhance consumers’ experience. “We see tremendous potential in the Middle East markets and are pleased to support the region’s agenda of fostering innovation” said Ms. Glory Cheung, Chief Marketing Officer, Huawei CBG. “Globally, Huawei is a top investor in R&D and we focus on bringing together the world’s best intellectual resources to strengthen our innovation capability. This is to ensure we are constantly delivering intelligent innovations to enhance and exceed mobile experiences of our customers. We look forward to being a part of the region’s innovation agenda and continue to be its champion by brining cutting-edge technologies to the Middle East’s rapidly evolving digital arena.” Ms. Cheung reiterated Huawei’s commitment to fueling innovation and collaborating with leading partners to transform customers’ experience, as well as Huawei’s growing market share year-on-year. Mr. Clement Wong, Head of Global Product Marketing, Huawei CBG highlighted the company’s vision of the next frontier in mobile and introduced Huawei’s newest 970 Kirin – an AI powered Chipset. By combining the power of the cloud with the speed and responsiveness of native AI processing, Huawei has confirmed that it will unveil the Huawei Mate 10 series with Kirin 970 at an event in Munich on October 16. Mr. Clement said, “Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience. The Kirin 970 is the first in a series of new advances that will bring powerful AI features to our devices and take them beyond the competition.” The event followed by an insightful presentation by Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa focusing on Huawei’s expanding role across...

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Huawei Partners with TÜV Rheinland for Certification of SuperCharge Technology

Huawei Partners with TÜV Rheinland for Certification of SuperCharge Technology

Huawei Consumer Business Group today announced its cooperation with TÜV Rheinland to certify Huawei’s SuperCharge technology. Certification will mark the first time an end-to-end fast-charging technology has successfully completed the rigorous tests set forth by the world-renowned safety experts. Testing encompasses every component, requiring adapters, IC circuits and charging cable materials to pass safety,  low temperature and thermal shock tests. Submitting itself to the stringent oversight of TÜV Rheinland demonstrates Huawei’s continued mission to deliver the most innovative features on the market, and highlights Huawei’s commitment to delivering not only faster charging but more importantly safer charging. “Over the past 145 years, TÜV Rheinland has committed itself to ensuring that complex devices and products meet rigorous safety standards that meet consumer expectations,” said Kalyan Varma, VP of Business Field Electrical, Products, Global of TÜV Rheinland. “With the growing demand for fast charging solutions, we’re glad to work with Huawei to certify its SuperCharge technology using our proven testing methods and battery expertise. In the drive for continued innovation, we must always keep consumer safety at the forefront.” “With each of our products, we strive not only to deliver the features and performance that consumers are looking for – but to go beyond where our competitors are in terms of experience,” said Bruce Li, Vice President of Handset Business at Huawei Consumer Business Group. “By working with the storied experts at TÜV Rheinland, we’re able to deliver a device that not only offers incredibly fast charging but does so with a safety assurance that our competitors cannot match.” HUAWEI’s SuperCharge technology enables continuous “communication” between the device and the charger. By monitoring every single point of the charging cycle, it is able to intelligently auto-adjust voltage and current output to maximize charging speed based on the capacity of the phone, adapter and cable. To keep Huawei’s fast-charging phones cool, Huawei SuperCharge uses a 4.5V/5A low-voltage charging solution. In addition, the connectors and charging jack on Huawei’s devices are programmed to automatically suspend the supply of electricity if they come into contact with water. This intelligent safeguard is in place to prevent short circuits and device...

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Huawei Reveals the Future of Mobile AI at IFA 2017

Huawei Reveals the Future of Mobile AI at IFA 2017

IFA 2017, Huawei Consumer Business Group unveiled a new era in smartphone innovation. As part of CEO Richard Yu’s keynote address, he revealed Huawei’s vision for the future of artificial intelligence with the launch of the Kirin 970. By combining the power of the cloud with the speed and responsiveness of native AI processing, Huawei is bringing AI experiences to life and changing the way we interact with our devices. After years of development, Cloud AI has seen broad application, but user experience still has room for improvement, including latency, stability, and privacy. Cloud AI and On-Device AI can complement each other. On-Device AI offers strong sensing capabilities, which are the foundation of understanding and assisting people. Sensors produce a large amount of real-time, scenario-specific, and personalized data. Supported by strong chip processing capabilities, devices will become more cognitive of user needs, providing truly personalized and readily accessible services. Kirin 970 is powered by an 8-core CPU and a new generation 12-core GPU. Built using a 10nm advanced process, the chipset packs 5.5 billion transistors into an area of only one cm².  Huawei’s new flagship Kirin 970 is Huawei’s first mobile AI computing platform featuring a dedicated Neural Processing Unit (NPU). Compared to a quad-core Cortex-A73 CPU cluster, the Kirin 970’s new heterogeneous computing architecture delivers up to 25x the performance with 50x greater efficiency. Simply put, the Kirin 970 can perform the same AI computing tasks faster and with far less power. In a benchmark image recognition test, the Kirin 970 processed 2,000 images per minute, which was faster than other chips on the market. New developments in AI require joint effort across the entire value chain, involving tens of millions of developers, and the experience and feedback of hundreds of millions of users. Huawei is positioning the Kirin 970 as an open platform for mobile AI, opening up the chipset to developers and partners who can find new and innovative uses for its processing...

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EMUI 5.1 enriches the true potential of HUAWEI Y7 Prime

EMUI 5.1 enriches the true potential of HUAWEI Y7 Prime

The newest member of the beloved Huawei Y series, the Huawei Y7 Prime is an absolute beast when it comes to a smooth performance; from its robust battery, to its powerful processor, to its sexy sleek design and its upgraded Emotion User Interface (EMUI) 5.1 by which 90% of frequent actions can be completed in 3 steps. In order to get better perception, prediction and resource allocation of resources for smooth experience, HUAWEI EMUI introduced Artificial Intelligence (AI) to achieve intelligent perception through machine learning. By studying user’s behavior, Y7 Prime will have a better understanding of user’s habit over time, accurately predicting the behavior of user and allocating resources to avoid cold boot. In fact, Y7 Prime can predict 85% of user’s behavior and speed up boot time by 20%. In Y7 Prime, EMUI 5.1 defragments actively instead of passively, enhancing memory allocation efficiency by 30%. The difference is prominent when multiple tasks are processed simultaneously. The system is able to perceive apps’ demand for memory in a real-time sense, whereby using HUAWEI’s proprietary memory fragmentation computation model to perceive fragments in memory. EMUI5.1 also uses a high-compression-ratio algorithm by increasing the ratio to at least 50%. EMUI5.1 adopts HUAWEI’s proprietary speedy memory release technology to recover memory rapidly, effectively and stably, taking less than 1 second in contrast to 12 seconds in the past. HUAWEI EMUI5.1 adopts HUAWEI Ultra Response solutions and optimizes the touch screen driver from the kernel. It simultaneously predicts users’ touch based on their habit and does image rendering at the same time based on Kirin 960, making screen fly with your fingers, similar to a response time as fast as iOS. To add on the wonders EMUI 5.1 does, HUAWEI Y7 Prime offers a powerful Qualcomm 1.4 GHz Octa-core processor, plus 3GB RAM and 32GB ROM, making sure every application runs smoothly. The Huawei Y7 Prime is equipped with a 5.5” HD display featuring 2.5D glass, allowing for stunning colors and...

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Huawei’s quality & safety ensured by the highest standards

Huawei’s quality & safety ensured by the highest standards

HUAWEI Consumer Business Group, a brand known for putting quality at the forefront of their product development strategy, recently shed light on its quality standards. HUAWEI goes out-of-the-way to ensure that all its products are extremely safe to use and provide the highest quality. Earlier in August 2015, the ambient light sensor (ALS) from ROHM in Awn 4, MateS and Honor 7i had a failure rate of 0.1%. Maintaining HUAWEI’s reputation for quality, all of the smartphones using that batch of sensors were sent back for rework. Even if the ALS fails, the phones can still perform almost all the functions but regardless of the huge cost incurred, HUAWEI still called back all devices. When we talk of HUAWEI – it is the only global brand today, with no record of any exploding-device. HUAWEI has effectively and consistently kept ‘user-safety’ at the forefront of all its operations. No product with even the remotest possibility of posing any health-hazard is ever approved or distributed among the HUAWEI users. Extensive stress-testing is done to ensure maximum safety protocols. “Quality is the integrity and lifeline of Huawei. Huawei employs the craftsmen’s spirit’ to measure its products and ensure zero defects.” said Richard Yu, CEO of HUAWEI’S Consumer Business Group. To ensure the quality of HUAWEI Health App 2.1, it underwent numerous tests by the testing crew. To guarantee the tracking precision, running tests were held in multiple cities. They ran over 1,000km, equivalent to 24 marathons. To guarantee the heigh tracking precision, the crew climbed up and down over 1,200 stories of stairs, equivalent to climbing up the Burj Dubai on foot for 7 times. To guarantee the precision of step count, the testing crew walked over three million steps covering a total distance of over 2,000km, equivalent to walking back and forth for 10 times between Shenzhen and Guangzhou. HUAWEI has also opened the doors to its “Device-Testing facilities”, in order to boost the consumers’ confidence in its products. Consumers can now be sure that maximum quality is ensured through due diligence for each one of their...

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Huawei Rewarding its Customers with Mega Prizes

Huawei  Rewarding its Customers with Mega Prizes

HUAWEI  is rewarding its customers with a lucky draw even after its campaign in the holy month of Ramadan and Eid. Huawei conducted its second lucky draw at Lahore, where numerous lucky customers won a myriad of prizes such as motorbikes and LED TV’s. With the objective of adding thrill and excitement to the lives of the customers and HUAWEI fans, HUAWEI Pakistan carried out this campaign for a month. HUAWEI plans to continue conducting this grand lucky draw for another 2 weeks every Friday. Covering major clusters in all cities across Pakistan, the Grand Lucky Draw will be held for 2 more consecutive Fridays. The other gifts will include HUAWEI gift items such as selfie sticks etc, whereas the grand lucky draw will be giving bigger prizes such as Television Sets, Motorbikes etc. To enter the competition customers have to purchase any HUAWEI device from an authorized retailer and automatically become a part of the grand lucky draw along with winning on the spot HUAWEI merchandise. The live audience on HUAWEI’s social pages also got the opportunity to win giveaways by participating in various games and contests being conducted in the activity. With the recent launch of HUAWEI’s winning midrange devices, the Huawei Y3 and Y5 2017, the tech giant is already gearing up to release the HUAWEI Y7 2017, in the coming month. The highly anticipated device will be launched in July, and is rumored to boast the same powerful processor and advanced camera features the Y series is known for.With remarkable products for all ranges and preferences, all boosting powerful performance and award winning camera capabilities, HUAWEI truly offers something for everyone. HUAWEI is rapidly emerging as an innovative industry leader within the electronics and telecommunications arena, aiming to deliver exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global...

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