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Secret behind the smoothness of Huawei P10 and P10 Plus

Secret behind the smoothness of Huawei P10 and P10 Plus

Android has long been criticized for stuttering as time goes by. To tackle the problem, HUAWEI has joint hands with Google to conduct an in-depth optimization based on Android 7.0 by introducing AI. Meanwhile, EMUI5.1 and Kirin 960 have been further integrated and optimized to give full play to advantages of both software and hardware, thus delivering long-term smooth user experience. Machine Learning & Ultra Memory Technology, Guaranteeing P10& P10 plus Smooth Operation EMUI5.1 adopts AI in order to achieve intelligent perception through machine learning. By learning users habit, it will accurately predict users behavior, automatically allocates CPU, GPU, IO and other resources for apps. In this way, apps can be booted up rapidly with no more lag experience. By perceiving demands of apps for resources, EMUI 5.1 combined with Kirin 960 can allocate CPU, GPU, memory and other resources accordingly instead of fair competition between apps so that hardware resources are truly allocated based on priorities and experience demand. After 18 months of continuous use simulating heavy users, the phone still operates smoothly. Kirin 960 CPU, a perfect combination of high performance and low power consumption. ARM big.LITTLE “dual quad-core” architecture is adopted by equipping the phone with four Cortex-A73 high-powered cores and four A53 lower-powered cores, letting the two sets of cores dealing with computation tasks suitable for them separately. For example,booting up a navigation app will be the responsibility of the faster set of cores while minor tasks such as making phone calls and sending text messages will be done by the lower-powered set of cores. In this way, the two sets of cores work together for greater performance,faster speed and lower power consumption. HUAWEI has taken the lead in supporting new generation Vulkan standard graphics interfaces based on Android 7.0 so as to remove the limit of CPU on GPU and enhance GPU’s performance. Draw call overhead has been reduced remarkably and multi-thread performance improved for faster rendering, fully tapping the potential of octa-core GPU. GPU’s performance up by 180%, power efficiency by 40% and image processing speed by 400% EMUI5.1 system coupled with HUAWEI Ultra Memory technology supports real-time defragmentation, intelligent memory compression, automatic memory recovery, etc. As a result, apps are booted up 30% faster compared with the last generation. Memory compression ratio is over 50% and kernel algorithm is enhanced by 20%, delivering lasting smooth experience. Combined with Kirin 960, the overall performance is boosted by a large margin and the system is able to operate speedily even with multiple apps operating at the same...

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Huawei continued to lead the Chinese smartphone market in Q1 as it became top vendor by shipments

Huawei continued to lead the Chinese smartphone market in Q1 as it became top vendor by shipments

According to the latest quarterly China mobile phone tracker report from International Data Corporation (IDC) on May 4, shipments in the Chinese smartphone market grew 0.8% year-over-year in the first quarter of 2017. Huawei delivered strong results with shipment of 20.8 million, up 25.5% from a year earlier and ranking No. 1 in the country. The data show that in addition to Huawei’s growth, shipments of OPPO and VIVO also increased but Apple, Xiaomi and other brands saw sales decline, among which Apple suffered the largest slump, down 26.7% year-over-year. IDC expects overall growth in the Chinese smartphone market in 2017 to be lower than in 2016, which saw growth of 8.6%. The first half of the year will see a flat trend and growth will pick up in the second half. IDC believes cyclical changes led to the slowdown in China’s smartphone market in the first quarter. Firstly, the overall market saw weakness in the quarter due to cyclicality, with the Spring Festival holiday season prompting a stagnation of shipments across channels. Secondly, as phone makers increased shipments in the fourth quarter of last year, pushing inventory to a higher level, in the first quarter they were actively cutting capacity and consequentially reduced new model launches. To clear inventory for upcoming Spring/Summer new product releases, vendors will digest existing models. Despite this, consumer demand for smartphones remains strong, especially for upgraded devices. Huawei, the world’s No.3 smartphone maker, maintained its dominance in the Chinese market with year-over-year growth of 25.5% thanks to the brand’s stronghold in the mid-tier and high-end segments: it has consolidated its position in the premium market with offerings including the P-series and Mate-series. The IDC report shows the Honor sub-brand also delivered strong results in the middle market, with market share posting double-digit growth. Against the backdrop of a slowdown in the smartphone market, the competitive landscape has seen competition intensify as consumers are showing robust demand for smartphones, especially for upgraded devices. To meet consumer demand, manufacturers are maintaining a rapid pace of product iterations and upgrades, continuing to step up marketing efforts, which are mainly reflected in the following aspects: First, Chinese vendors are striving to disrupt the extant competitive landscape in the higher-end segment. Although Apple has been dominating the high-end market, tier-one domestic smartphone brands are rapidly increasing their market share in the premium segment. Chinese players can only gain advantages in future competition after securing a stable position in the middle- and high-end market. Second, the rapid expansion of offline experience stores is now a key battleground. In the past year, top Chinese phone brands have paid more attention to offline channel expansion and...

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Snap Selfies & Win the Selfie-Superstar – Huawei P10 Lite

Snap Selfies & Win the Selfie-Superstar – Huawei P10 Lite

In the wake of Huawei’s newly launched ‘selfie-superstar’- the P10 Lite, Huawei Pakistan is carrying out a 4 week long digital competition (Get Ready for #SelfieSuperstar) to test out customers selfie skills. Huawei has kept 4 fun themes, 1 for each week highlighting different features of this flagship device. A total of 4 P10 Lite’s will be gifted to the winners of the campaign. The audience has to simply take their best selfie in accordance to the current week’s theme and post it on Huawei Pakistan’s Facebook page with the hash tags: #SelfieSuperstar & #HuaweiP10Lite. First weeks theme is ‘Portrait Selfie’, where customers have to capture and upload three posts having a portrait selfie. The second week’s theme is ‘Dressed-up Selfie’, where customers have to upload three posts in which they have to dress up in a fun and quirky costume. The third week’s theme is ‘Selfie with a Thellay wala’, where customers have to capture and upload three posts with any street food hawker of their choice. The last theme is kept in mind with Ramadan just ahead of us, ‘Selfie of your Iftar Outing’, where customers have to simply upload three posts of their iftar outings with their loved ones. The winners of each week will be announced at the end of the respective week, letting the customers win their very own P10 lite. To be a part of this fun and exciting contest, and to win your very own Selfie Superstar, all you have to do is like and follow Huawei’s facebook page and snap selfies according to the week’s...

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Huawei is very conscious about the Safety & Security of its customers

Huawei is very conscious about the Safety & Security of its customers

Huawei, the leading telecommunications company is known to emphasize on customer satisfaction in all aspects, especially in the area of Safety and Security. Huawei believes in putting user-safety at the forefront of all operations. Therefore, Huawei makes sure that no product with even a remote chance of becoming a health hazard is ever let close to the users. With the launch of the Huawei’s latest P10 and P10 Plus, to boost consumer confidence in their products, Huawei recently opened the doors to its device testing units. While manufacturing of all Huawei products, extensive stress testing is carried out to ensure maximum safety protocols. To provide the customers with peace of mind, Huawei has opened the doors to its device testing units where all sample products undergo a 72 hour solar-radiation test which guarantees that the device would not malfunction or heat up. Moreover, 48 hours of hot-and-cold shift tests are carried out to ensure the products capacity to undergo and function seamlessly with temperature surges and drops. Additionally, 500 rounds of twist-test, 2000 rounds of software stress tests, and 70kg hardware stress tests are performed during the testing phase, which is the sole reason as to why Huawei’s defect rate has always been next to nothing. With smartphone devices of numerous known brands, backfiring in the form of battery blasts; customers are highly concerned about their personal safety. Any Huawei product has to undergo multiple series of such tests before it can make it to the shelves. Mr. Blueking, The country head of Huawei in Pakistan stated: “In all countries and regions where we operate, we have implemented an effective management system, whereby establishing a corporate-level global safety incident ownership mechanism. The culture and practices at Huawei is a testimony to ensure the maximum quality, safety and value-for-money to the...

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Choose the best Huawei P Series Device for your Pocket

Choose the best Huawei P Series Device for your Pocket

Huawei P Series is one of the most popular smartphone series by the global tech giant, successfully winning the hearts of millions of tech-savvy customers across the world, who look forward to newer and more innovative features in their devices especially when it comes to camera capabilities. The P series has gone through extensive revolutionary process, with various fascinating devices over the years; P6, P7, P8 and P9. With its latest flagship models Huawei offers multiple devices with ground breaking technology to suit all price brackets. For 30k And Above: The P10 lite has an elegant design and curvatures, with a combination of solid metal and crystal-clear glass; making it beautiful and easy to hold simultaneously. The photography experience is redesigned in the P10 lite; with a 12MP rear camera containing a 1/2.8-inch sensor, an 8MP front camera with a portrait mode; all photos are enhanced with a beautiful ‘bokeh’ effect. This beautiful yet artistic device is available for Rs. 33,999. For 55k And Above: Huawei P10 boasts Leica’s most advanced Dual-Camera 2.0 – a leap forward in camera technology. With the first ever front-facing ‘leica’ camera, the P10 creates timeless portraits and promises every shot to be a cover shot. A hyper diamond cut gives this sleek, beautiful device a glossy finish, all while preventing fingerprint smudges; all for just Rs. 59,999. For 75k And Above: Featuring High Gloss, Hyper Diamond-Cut and Sandblast finish, the P10 Plus looks sleek, beautiful, glossy and elegant, a bigger version of P10 series. This device boast Leica’s most advanced 20MP monochrome &12MP RGB, SUMMILUX-H F/1.8, OIS Dual-Camera 2.0 Pro Edition – a leap forward in camera technology. This powerful device is available for Rs. 79,999. Huawei is rapidly emerging as an innovative industry leader within the electronics and telecommunications arena, aiming to deliver exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global...

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Huawei Smartphone Shipments up 21.6% year-on-year in Q1 2017

Huawei Smartphone Shipments up 21.6% year-on-year in Q1 2017

Today, Huawei Consumer Business Group announced that in Q1 2017, it shipped 34.55 million Smartphones, this amounts to a year-on-year increase of 21.6%. According to IDC, Huawei’s global smartphone market share further increased to 9.8%, consolidating its position in the top three smartphone vendors in the world. In Q1 2017, Huawei achieved breakthrough growth in many countries. Its smartphone shipments increased by over 50% year-on-year in 52 countries, 32 of which saw growth of over 100%. In China and Europe, Huawei smartphone shipments maintained robust growth of 20% and 15% respectively. Meanwhile, in Southeast Asia and the South Pacific, smartphone shipments increase over 70% . In addition, significant growth was achieved in the high-end smartphone sector, boosted by the global sales of the HUAWEI P9 series and HUAWEI Mate 9, further demonstrating Huawei’s increased influence as a global high-end brand. In Q1, the proportion of middle and high range (2000 RMB or above $300) smartphone increased 11% on the same period last year. According to GfK, for the global high-end market of 500 USD and above, Huawei held 9.7% market share in February 2017, reaching 10% in 9 countries, including China, Spain, Italy, Thailand, Malaysia, South Africa, Poland and other key markets. The latest HUAWEI P10 series flagship smartphone, which is now available in over 30 markets since its launch on February 26, 2017, is gaining huge popularity among consumers all over the world thanks to the outstanding photography experience it provides. Huawei is also confounding the sluggish sales of the overall tablet market. Huawei’s tablet business has grown significantly in both the enterprise and consumer spaces with shipments rising over 70% year-on-year. “Thanks to the growing global recognition of Huawei products and the Huawei brand, Huawei Consumer Business Group’s influence has further increased as a high-end brand in Q1 2017,” said Richard Yu, CEO of Huawei Consumer Business Group. “Moving forward, Huawei Consumer Business Group will be focused on improving customer service, and building up its presence within sales channels, retail, branding, marketing, services and other sectors, to proactively streamline operations enhance the overall customer experience. Meanwhile, Huawei Consumer Business Group will continue to develop Artificial Intelligence (AI) products and innovations. These will provide users with excellent experiences and cement Huawei as a leader in emerging technologies while establishing the company as a cultural technology brand loved by consumers the world...

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