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Huawei Reveals the Future of Mobile AI at IFA 2017

Huawei Reveals the Future of Mobile AI at IFA 2017

IFA 2017, Huawei Consumer Business Group unveiled a new era in smartphone innovation. As part of CEO Richard Yu’s keynote address, he revealed Huawei’s vision for the future of artificial intelligence with the launch of the Kirin 970. By combining the power of the cloud with the speed and responsiveness of native AI processing, Huawei is bringing AI experiences to life and changing the way we interact with our devices. After years of development, Cloud AI has seen broad application, but user experience still has room for improvement, including latency, stability, and privacy. Cloud AI and On-Device AI can complement each other. On-Device AI offers strong sensing capabilities, which are the foundation of understanding and assisting people. Sensors produce a large amount of real-time, scenario-specific, and personalized data. Supported by strong chip processing capabilities, devices will become more cognitive of user needs, providing truly personalized and readily accessible services. Kirin 970 is powered by an 8-core CPU and a new generation 12-core GPU. Built using a 10nm advanced process, the chipset packs 5.5 billion transistors into an area of only one cm².  Huawei’s new flagship Kirin 970 is Huawei’s first mobile AI computing platform featuring a dedicated Neural Processing Unit (NPU). Compared to a quad-core Cortex-A73 CPU cluster, the Kirin 970’s new heterogeneous computing architecture delivers up to 25x the performance with 50x greater efficiency. Simply put, the Kirin 970 can perform the same AI computing tasks faster and with far less power. In a benchmark image recognition test, the Kirin 970 processed 2,000 images per minute, which was faster than other chips on the market. New developments in AI require joint effort across the entire value chain, involving tens of millions of developers, and the experience and feedback of hundreds of millions of users. Huawei is positioning the Kirin 970 as an open platform for mobile AI, opening up the chipset to developers and partners who can find new and innovative uses for its processing...

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EMUI 5.1 enriches the true potential of HUAWEI Y7 Prime

EMUI 5.1 enriches the true potential of HUAWEI Y7 Prime

The newest member of the beloved Huawei Y series, the Huawei Y7 Prime is an absolute beast when it comes to a smooth performance; from its robust battery, to its powerful processor, to its sexy sleek design and its upgraded Emotion User Interface (EMUI) 5.1 by which 90% of frequent actions can be completed in 3 steps. In order to get better perception, prediction and resource allocation of resources for smooth experience, HUAWEI EMUI introduced Artificial Intelligence (AI) to achieve intelligent perception through machine learning. By studying user’s behavior, Y7 Prime will have a better understanding of user’s habit over time, accurately predicting the behavior of user and allocating resources to avoid cold boot. In fact, Y7 Prime can predict 85% of user’s behavior and speed up boot time by 20%. In Y7 Prime, EMUI 5.1 defragments actively instead of passively, enhancing memory allocation efficiency by 30%. The difference is prominent when multiple tasks are processed simultaneously. The system is able to perceive apps’ demand for memory in a real-time sense, whereby using HUAWEI’s proprietary memory fragmentation computation model to perceive fragments in memory. EMUI5.1 also uses a high-compression-ratio algorithm by increasing the ratio to at least 50%. EMUI5.1 adopts HUAWEI’s proprietary speedy memory release technology to recover memory rapidly, effectively and stably, taking less than 1 second in contrast to 12 seconds in the past. HUAWEI EMUI5.1 adopts HUAWEI Ultra Response solutions and optimizes the touch screen driver from the kernel. It simultaneously predicts users’ touch based on their habit and does image rendering at the same time based on Kirin 960, making screen fly with your fingers, similar to a response time as fast as iOS. To add on the wonders EMUI 5.1 does, HUAWEI Y7 Prime offers a powerful Qualcomm 1.4 GHz Octa-core processor, plus 3GB RAM and 32GB ROM, making sure every application runs smoothly. The Huawei Y7 Prime is equipped with a 5.5” HD display featuring 2.5D glass, allowing for stunning colors and...

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Huawei’s quality & safety ensured by the highest standards

Huawei’s quality & safety ensured by the highest standards

HUAWEI Consumer Business Group, a brand known for putting quality at the forefront of their product development strategy, recently shed light on its quality standards. HUAWEI goes out-of-the-way to ensure that all its products are extremely safe to use and provide the highest quality. Earlier in August 2015, the ambient light sensor (ALS) from ROHM in Awn 4, MateS and Honor 7i had a failure rate of 0.1%. Maintaining HUAWEI’s reputation for quality, all of the smartphones using that batch of sensors were sent back for rework. Even if the ALS fails, the phones can still perform almost all the functions but regardless of the huge cost incurred, HUAWEI still called back all devices. When we talk of HUAWEI – it is the only global brand today, with no record of any exploding-device. HUAWEI has effectively and consistently kept ‘user-safety’ at the forefront of all its operations. No product with even the remotest possibility of posing any health-hazard is ever approved or distributed among the HUAWEI users. Extensive stress-testing is done to ensure maximum safety protocols. “Quality is the integrity and lifeline of Huawei. Huawei employs the craftsmen’s spirit’ to measure its products and ensure zero defects.” said Richard Yu, CEO of HUAWEI’S Consumer Business Group. To ensure the quality of HUAWEI Health App 2.1, it underwent numerous tests by the testing crew. To guarantee the tracking precision, running tests were held in multiple cities. They ran over 1,000km, equivalent to 24 marathons. To guarantee the heigh tracking precision, the crew climbed up and down over 1,200 stories of stairs, equivalent to climbing up the Burj Dubai on foot for 7 times. To guarantee the precision of step count, the testing crew walked over three million steps covering a total distance of over 2,000km, equivalent to walking back and forth for 10 times between Shenzhen and Guangzhou. HUAWEI has also opened the doors to its “Device-Testing facilities”, in order to boost the consumers’ confidence in its products. Consumers can now be sure that maximum quality is ensured through due diligence for each one of their...

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Huawei Rewarding its Customers with Mega Prizes

Huawei  Rewarding its Customers with Mega Prizes

HUAWEI  is rewarding its customers with a lucky draw even after its campaign in the holy month of Ramadan and Eid. Huawei conducted its second lucky draw at Lahore, where numerous lucky customers won a myriad of prizes such as motorbikes and LED TV’s. With the objective of adding thrill and excitement to the lives of the customers and HUAWEI fans, HUAWEI Pakistan carried out this campaign for a month. HUAWEI plans to continue conducting this grand lucky draw for another 2 weeks every Friday. Covering major clusters in all cities across Pakistan, the Grand Lucky Draw will be held for 2 more consecutive Fridays. The other gifts will include HUAWEI gift items such as selfie sticks etc, whereas the grand lucky draw will be giving bigger prizes such as Television Sets, Motorbikes etc. To enter the competition customers have to purchase any HUAWEI device from an authorized retailer and automatically become a part of the grand lucky draw along with winning on the spot HUAWEI merchandise. The live audience on HUAWEI’s social pages also got the opportunity to win giveaways by participating in various games and contests being conducted in the activity. With the recent launch of HUAWEI’s winning midrange devices, the Huawei Y3 and Y5 2017, the tech giant is already gearing up to release the HUAWEI Y7 2017, in the coming month. The highly anticipated device will be launched in July, and is rumored to boast the same powerful processor and advanced camera features the Y series is known for.With remarkable products for all ranges and preferences, all boosting powerful performance and award winning camera capabilities, HUAWEI truly offers something for everyone. HUAWEI is rapidly emerging as an innovative industry leader within the electronics and telecommunications arena, aiming to deliver exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global...

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HUAWEI Y3 2017 now available in Pakistan

HUAWEI Y3 2017 now available in Pakistan

Huawei, the leading telecommunications company has launched another entry level device in its winning mid-range series – HUAWEI Y3 2017. This revolutionary device is now available in the Pakistan and is indeed the best choice in terms of the innovative features it boasts. Available in 3 beautiful colors; white, gray, gold, the HUAWEI Y3 2017 not only gives off a premium feel but also promises a faster glitch free experience which no other smartphone in this price range offers. Equipped with 1 GB RAM and 8 GB ROM, the HUAWEI Y3 2017 promises the customers abundant speed and storage, allowing users to run multiple apps at once. The 2200mAh battery allows the phone to last 2 whole days on a full charge, letting the customers carry out their functions. Equipped with an 8 MP rear and 2MP front camera, the HUAWEI Y3 2017 captures crisp and clear pictures, making photography a part of the customers everyday lives. The HUAWEI Y3 2017’s marvelously crafted 2 point multi-touch 5” big display gives off a picture-perfect resolution which will breathe life in all the pictures and apps. The Country Head of Huawei in Pakistan – Mr. Blueking stated: “As culture and technology continue to intersect in every aspect of our world, we want to deliver new products and experiences that ultimately improve and enhance life. The HUAWEI Y3 2017 is indeed the best choice for consumers looking for top-of-the-line features in an reliable phone.” The HUAWEI Y3 2017 truly exemplifies value for money as it categorizes in the mid-ranging series. Customers can purchase the reliable HUAWEI Y3 2017 by simply visiting their nearest Huawei authorized store in the price tag of Rs. 12,999/- Huawei is rapidly emerging as an innovative industry leader within the electronics and telecommunications arena, aiming to deliver exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global...

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Huawei shares the joys of Ramadan & Eid with Prize Distributions

Huawei shares the joys of Ramadan & Eid with Prize Distributions

Huawei – a global technology leader has recently announced its latest campaign focused on sharing the joys of Eid and celebrating the Holy month of Ramadan with its customers. Starting from 17th June, the customers will get different gifts by purchasing Huawei devices along with a chance to enter the Grand Lucky Draw for 4 weeks, to win big exciting prizes such as TV, Motorbikes etc. Covering 10 clusters in 24 cities across Pakistan, the Grand Lucky Draw will be held on 24th June, 1st July, 8th July, and 15th July (weekends for 4 consecutive weeks). The small gifts will include Huawei gift items such as selfie sticks, memory cards etc, whereas the grand lucky draw will be giving bigger prizes such as Television Sets, Motorbikes etc. More detailed info will be published in the Huawei official Facebook page. Mr. Blueking – Country Head of Huawei in Pakistan stated: “Huawei is not just a big name in the technology world; it is a socially embedded organization. In this month, we aim to provide the Huawei customers with exciting gifts and prizes, to make their Ramadan full or joy and excitement.” To enter the competition customers have to purchase any Huawei device from an authorized retailer and automatically become a part of the grand lucky draw along with winning on the spot Huawei merchandise. Huawei is rapidly emerging as an innovative industry leader within the electronics and telecommunications arena, aiming to deliver exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global...

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