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Pre-book the HUAWEI Mate 10 & Mate 10 lite and Win Surprise Gift Hampers

Pre-book the HUAWEI Mate 10 & Mate 10 lite and Win Surprise Gift Hampers

HUAWEI – the global technology-leading company in telecommunications will be taking pre-booking orders for its latest innovative device – the HUAWEI Mate 10 and Mate 10 lite. The pre-booking starts from 26th October – 5th November and can be done at all HUAWEI brand outlets. The customers will also get surprise HUAWEI gift boxes with their pre-booked devices. HUAWEI Mate 10 is truly a combination of attractive hardware, enriched with the most advanced software Artificial Intelligence (AI). The HUAWEI Mate 10 can be plugged into any screen using a USB-C to HDMI cable which turns this revolutionary device into a mobile workstation. HUAWEI Mate 10 is equipped with the latest powerful Kirin 970 chipset, backed up by 6GB RAM and 128GB storage for the Pro, and 4GB RAM and 64GB for the standard version. The HUAWEI Mate 10 features a Leica-branded dual camera, combining 12MP RGB sensor and 20MP Monochrome sensor with an f/1.6 aperture. Moreover, HUAWEI has added an intelligent AI to the mix. So now, the HUAWEI Mate 10 will recognize what kind of picture is being taken and adjust the setting accordingly to get the best image. The HUAWEI Mate 10 lite is the world’s first quad-camera smartphone and a 5.9” FullView display. Both the rear and front cameras have high resolution sensors 16 and 13-megapixels respectively, paired with a secondary two-megapixel camera each. The selfie cameras capture stunning photos with a two-person bokeh effect, and benefit from a toning flash. It is powered by an octa-core Kirin 659 chipset with 4GB RAM and 64GB storage. The Country Head of HUAWEI Pakistan, Blueking stated: “HUAWEI is aware of the fact that Artificial Intelligence (AI) is set to propel the intelligent development of smart devices to the next level. Instead of passively responding to user needs, the AI in the HUAWEI Mate 10 will sense our mood and environment, and proactively offer new ways for us to interact with the world around us through targeted services. With HUAWEI Mate 10 lite, people can obtain a wonderful 5.9” FullView experience and take spectacular photos and selfies with various fun modes with 4-cameras.” A special surprise gift box will also be given out on the pre-orders containing exciting goodies such as a power bank, car charger, and a selfie stick. The gift boxes shall be given out on first-come, first-order basis. HUAWEI is rapidly emerging as an innovative industry leader within the electronics and telecommunications arena, aiming to deliver exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global...

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Huawei Unveils the HUAWEI Mate 10 and HUAWEI Mate 10 Pro

Huawei Unveils the HUAWEI Mate 10 and HUAWEI Mate 10 Pro

Disruptive innovation often begins with bold dreams. During IFA Berlin, Huawei Consumer Business Group introduced its first AI mobile chipset, the Kirin 970. Today in Munich, Huawei announced the HUAWEI Mate 10 Series, which will open the door to new AI mobile applications. The HUAWEI Mate 10, HUAWEI Mate 10 Pro, and Porsche Design HUAWEI Mate 10 are breakthrough AI devices that combine innovative hardware, the Kirin 970 chipset and EMUI 8.0. The HUAWEI Mate 10 Series continues its legacy of superior product performance and long-lasting battery life, while integrating New Leica Dual Camera technology. “As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life. AI can enhance user experience, provide valuable services and improve product performance,” said Richard Yu, CEO, Huawei Consumer Business Group. “The HUAWEI Mate 10 Series introduces the first mobile AI-specific Neural Network Processing Unit, launching a new era of intelligent smartphones.” Key features include: Kirin 970, the world’s first AI processor for smartphones with a dedicated Neural Network Processing Unit (NPU); A 3D Glass Body featuring a barely-there-bezel, HUAWEI FullView Display and HDR10 supported technology for intensely vivid and brighter colors; TÜV Fast-Charge Safety Certified HUAWEI SuperCharge and 4000 mAh battery with AI-powered Battery Management; New Leica Dual Camera with SUMMILUX-H lenses, with both featuring an aperture of f/1.6, and intelligent photography including AI-powered Real-Time Scene and Object Recognition and AI-powered Bokeh Effect; An all-new, simplified EMUI 8.0 based on Android™ 8.0. A New, Mobile AI Computing Architecture for Intelligent Mobile Experiences The HUAWEI Mate 10 and HUAWEI Mate 10 Pro are the first devices powered by the new Kirin 970 processor and deliver AI enhancements for a faster, more customized mobile experience. The Kirin 970 is built using an advanced TSMC 10nm semiconductor manufacturing process, and features an octa-core ARM Cortex CPU, a first-to-market Mali-G72 12-core GPU and the first NPU designed specifically for a mobile device. The Kirin 970 also has a new dual ISP for AI-powered intelligent photography. The specialized NPU, combined with Huawei’s innovative HiAI mobile computing platform, means the Kirin 970 delivers 25x better performance and 50x greater energy efficiency for AI-related tasks, compared to four Cortex-A73 cores.¹ The HUAWEI Mate 10 Series is also the world’s fastest smartphone supporting super-fast LTE connectivity and download speeds. The device comes with the world’s first dual 4G SIM support and dual VoLTE connections. By combining individual and collective intelligence for on-device AI, the new HUAWEI Mate Series delivers real-time responses to users, including AI-powered Real-Time Scene and Object Recognition and an AI Accelerated Translator. Kirin 970 is an open, mobile AI computing platform for...

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Huawei relentlessly pushing the pace of innovation

Huawei relentlessly pushing the pace of innovation

Less than a decade after it was founded in 1987, Huawei became one of the leading global players in the telecommunication industry, driving growth by focusing on never-ending innovations. Amidst today’s challenging digital world, Huawei continues to grow because it never stops innovating. Innovation is a core value to which the Huawei is relentlessly committed to drive digital transformations and propose to today’s demanding consumers’ groundbreaking products that offer them compelling experiences. Significant investment in R&D to drive innovation Today’s world is becoming more and more intelligent and technological globalization is continually advancing. Against this backdrop, Huawei’s heavily focuses on innovation and significant investment in R&D. Every year, the company invests 10 per cent of its annual revenue in R&D and this has translated into a rich patent portfolio; the company has also set up 16 independent R&D centers around the globe, spanning North America, Europe, and the Asia Pacific to integrate the best intellectual resources from around the world and to develop innovation capabilities globally. In the last 10 years, the company invested 45 billion USD in R&D and ranked number 9 in 2016 Top 10 Global R&D investment. Over 90% of Huawei’s intellectual property are invention patents. Today, Huawei holds around 30,000 patents around the world. Focusing on Consumer Demands and Exploring the Ultimate Innovation It’s the spirit of innovation, which has been driving Huawei it to grow rapidly from a small private Chinese company to a global telecommunication leader. Believing that today’s intelligent world requires more advanced technologies, as well as daring innovations and products, Huawei has focused on product innovations that can be experienced by consumers and usher in new waves of technological development. From chipsets to the EMUI system and most recently, artificial intelligence, the company introduced groundbreaking innovations, this taking consumer experience to another level.   Chipsets: For mobile phones, the processing chips are still the core technology. HUAWEI had a solid foundation to develop its own chips. As early as 1991, the company established the ASIC design center mainly to design chips for HUAWEI’s telecommunication equipment. By 2004, HUAWEI founded HiSilicon, a semiconductor company to start developing 3G chips.  The Kirin 970 is the first in a series of new advances that will bring powerful AI features to Huawei devices and changing the way we interact with our devices. As we look to the future of smartphones, we’re at the threshold of an exciting new era. Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience. EMUI: In 2016, Huawei launched the...

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Huawei Ranks 70 on Interbrand’s 2017 Best Global Brands Report

Huawei Ranks 70 on Interbrand’s 2017 Best Global Brands Report

The world’s leading brand consulting firm Interbrand, has announced its 2017 Best Global Brands Report and confirmed Huawei’s move to number 70 –two spots up from its ranking in 2016. Brand valued at approximately USD $6.676 billion; Huawei has grown by 14 percent over the past year. This is the third consecutive year where Huawei has climbed Interbrand’s list, following its debut as the first mainland Chinese brand to be recognized as a Best Global Brand in 2014. Founded in 1974, Interbrand is the world’s largest integrated brand consultancy firm with a customer base encompassing approximately two-thirds of Fortune 100 companies. Its annual ‘Best Brands Ranking’ is highly regarded around the world and is commonly used as an indicator of global brand value. Technology brands continue to dominate Interbrand’s Best Global Brands Reports this year, holding the greatest proportion of the Top 100 rankings. As a technology company committed to excellence in research and development, Huawei’s continued recognition in Interbrand’s rankings is testament to its technological leadership and growing global influence. According to Interbrand, Huawei is accelerating global digital transformations and building a better-connected world by creating enhanced networks. This has contributed to rapid growth of 14 percent in brand value and further highlights the strength of the world-wide company. Huawei’s brand value continues to increase, largely due to steady performance growth and its breakthrough into the consumer electronics market. In the first half of 2017, Huawei’s smartphone shipments rose to 70.01 million, delivering a year-on-year increase of 20.6 percent – outperforming the industry average. Huawei’s premium flagship HUAWEI P and HUAWEI Mate smartphone series has become increasingly popular around the world, strengthening its influence in high-end markets. According to industry analysts IDC, shipment volumes of Huawei smartphones made it the largest manufacturer in China and third largest worldwide in Q2 2017. Huawei’s smartphone global market share has also grown to 11.3 percent, up from 9.8 percent over the same period last year – placing the company within 1 percent of Apple. In addition to its range of smartphones, Huawei also introduced a trio of new MateBook PC products, combining stylish and portable design with powerful performance. Since its launch, the new HUAWEI MateBook range has received significant praise and recognition from media and consumers alike. Huawei continues to be recognised by numerous esteemed institutions and included in the world’s most respected brand rankings lists. In the latest Fortune 500, Huawei was placed in the Top 100 list for the first time, leaping from 129 to 83. Moreover, the company was named as the only Chinese brand in Forbes’ most valuable global brands list in 2017....

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Huawei challenges Apple’s Siri with Mobile AI

Huawei challenges Apple’s Siri with Mobile AI

There was chatter around AI a couple of years ago, triggered by Apple’s voice assistant, Siri. And while voice assistants have retreated into the background, artificial intelligence has kept hold of people’s imaginations and remains a key trend in technology. Early in 2016, Huawei predicted the coming era of AI and proposed the concept of the superphone, implementing a strategy to coordinate AI development in terms of device, cloud and chip. In 2017, Huawei continued their efforts to develop an AI chip, aiming to seize the initiative before its competition. Unsurprisingly, AI development is a priority for many leading organizations and the AI battle is about to commence. According to insider information, Apple is secretly developing an AI chip, which is rumored to be capable of improving its hardware system. Besides boosting the performance of Apple’s consumer level products such as the iPhone and iPad, it will also improve Siri’s capabilities, and will be applied to forward-looking programs like Apple’s autonomous driving system. Besides Apple, another American tech giant, Microsoft, is also expected to get involved in the AI chip, which is likely to bring more uncertainties to the battle. With its brand new mobile AI chip and Mobile AI strategy, Huawei is primed to enter the battlefield, and hopefully become a key player in this domain. The reason behind Huawei’s investment in AI is self-evident. Currently, in domains such as the smartphone, products are homogenized while market competition is getting more and more intense. AI is very much an opportunity for phone makers to survive and thrive, making it a vital battleground. While Apple and Samsung don’t have a clearly defined AI strategy in place, both of them have increased their investment in AI-related R&D activities. The Chinese tech giant Huawei, on the other hand, has announced its own AI chip plan. AI has become a platform for the phone makers to create differentiated value. Driven by the trend, winning AI is winning the future. Apple has always been working to offer highly integrated and smart products, but they are also being criticized for not being innovative enough, which could be a result of the absence of a clearly defined AI strategy. Huawei, quite different from Apple, continually invests in developing its own chips to compete with Qualcomm and Apple. The performance of its mobile chips is no longer a concern as Huawei’s capabilities in research and development are proven. And the upcoming AI chip will be something to look forward...

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Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge innovative technologies to Regional Consumers

Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge innovative technologies to Regional Consumers

Huawei Consumer Business Group today held a media open day in Dubai, UAE, to discuss the future of innovation in the Middle East region. This is a second stop right after IFA that was held in Berlin on 1st September. Led by Chief Marketing Officer, Huawei Consumer Business Group (CBG), Ms. Glory Cheung, and Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa, the event highlighted the key innovations Huawei is driving in the consumer smartphone industry, both globally and regionally, as well as Huawei’s brand ambition to become a global iconic tech brand. Huawei is the third biggest smartphone brand worldwide, and a leader in smartphone industry innovations. Most recently, the brand led a new era in smartphone innovation, revealing its vision for the future of artificial intelligence with the launch of its new chipset, the Kirin 970. With continuous strides at path-breaking innovations, Huawei is bringing Artificial Intelligence (AI) to enhance consumers’ experience. “We see tremendous potential in the Middle East markets and are pleased to support the region’s agenda of fostering innovation” said Ms. Glory Cheung, Chief Marketing Officer, Huawei CBG. “Globally, Huawei is a top investor in R&D and we focus on bringing together the world’s best intellectual resources to strengthen our innovation capability. This is to ensure we are constantly delivering intelligent innovations to enhance and exceed mobile experiences of our customers. We look forward to being a part of the region’s innovation agenda and continue to be its champion by brining cutting-edge technologies to the Middle East’s rapidly evolving digital arena.” Ms. Cheung reiterated Huawei’s commitment to fueling innovation and collaborating with leading partners to transform customers’ experience, as well as Huawei’s growing market share year-on-year. Mr. Clement Wong, Head of Global Product Marketing, Huawei CBG highlighted the company’s vision of the next frontier in mobile and introduced Huawei’s newest 970 Kirin – an AI powered Chipset. By combining the power of the cloud with the speed and responsiveness of native AI processing, Huawei has confirmed that it will unveil the Huawei Mate 10 series with Kirin 970 at an event in Munich on October 16. Mr. Clement said, “Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience. The Kirin 970 is the first in a series of new advances that will bring powerful AI features to our devices and take them beyond the competition.” The event followed by an insightful presentation by Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa focusing on Huawei’s expanding role across...

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