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Don’t Miss the Huge Pakistan Day Sale on March 23 by Daraz.pk

Don’t Miss the Huge Pakistan Day Sale on March 23 by Daraz.pk

In honour of Pakistan Day, Daraz.pk has planned something big for its customers – the leading online portal has announced a massive online sale event on March 23, with huge discounts up to 70% off across all retail categories at www.daraz.pk/pakistan-day-sale. Now, Pakistanis can make the best of this holiday, put their favourite patriotic song on repeat and indulge in some blissful retail therapy. Daraz.pk will treat Pakistanis to unexpected flash sales and crazy discounts on fashion and electronic products. Customers will have access to 23 coveted Mega Deals starting midnight and all through the exciting day. Besides a minimum 23% off on Fashion, up to 67% on Computing and up to 50% off on Home & Decor, there will be many more unbelievable offers, including up to 56% off on Microsoft Lumia phones, 24% off Panatron refrigerators and a staggering 20% off on the iPhone 6 Plus, as well as an additional 10% Easypay discount on selected items. These discounts and offers will also be available on the Daraz mobile app. Shoppers will receive notifications on their mobile devices throughout the day and can effortlessly take advantage of the crazy deals while on-the-go. “I hear there is no better way of feeling a sense of patriotism than celebrating Pakistan Day or Independence Day here. Be it parades or boisterous festivals, I’m looking forward to the festivities. I love how patriotic Pakistanis are – it’s inspiring,” says Jonathan Doerr, Co-CEO Daraz. “We want to celebrate Pakistan Day with our customers – what could be better than treating them to a mega sale event on March 23. Year after year, more and more customers shop for deals on Daraz.pk from the comfort of their own home – we are committed to making that process even better for them. And as we endeavor to make the app shopping experience more seamless, customers now have plenty of options when it comes to scoring great deals from Daraz.pk. Those who don’t have the Daraz app on their phones, should download it now,” he adds. Besides offering mega deals to its customers this 23rd March, Daraz.pk wishes to celebrate Pakistan Day with those who deserve it just as much but are unable to enjoy the same luxuries. The online shopping portal has taken a pledge to give back this Pakistan Day and has kicked off the ‘You Buy One We Donate One’ campaign. With this campaign, Daraz has committed to help one Pakistani in need on every item sold on the Pakistan Day sale. Daraz wishes to join hands with its customers and other companies to work towards spreading smiles and promoting...

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Intel Named a Top Company by NAFE for 7th Year

Intel Named a Top Company by NAFE for 7th Year

Intel has been named among the “Top 60 Companies for Executive Women” by the National Association for Female Executives (NAFE) for the 7th year. The 2016 list celebrates American corporations that promote women to top executive positions and create cultures that foster talented women through programs and policies. Intel is committed to significantly increase hiring, retention and advancement of women in the tech industry and offers innovative programs that are uniquely designed to help women build meaningful lives and...

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Intel’s VP and Director named in the Fast Company Most Creative People in Business 1000 list

Intel’s VP and Director named in the Fast Company Most Creative People in Business 1000 list

NEWS HIGHLIGHTS Most Creative People in Business 1000 is an exclusive community of influencers in business from across the economy and around the globe. The list also includes names as Barack Obama and Malala Yousafzai. Intel’s Hudnell oversees professionals in more than 35 countries working to enhance Intel’s reputation as the world’s leading technology brand and corporate citizen.   KARACHI, Pakistan, February 17, 2016 – Intel’s Roz Hudnell and Carolyn Duran were named to the Fast Company Most Creative People in Business 1000 list, an exclusive community of influencers in business from around the world. The list features movers and shakers across industries, including tech, fashion, food, science and entertainment, and recognizes leaders for their vision and fearlessness. Hudnell, the Vice President of Human Resources and Chief Diversity Officer at Intel Corporation, was recognized for her role in Intel’s diversity initiatives to bring more women and underrepresented people of color to Intel. Whereas Duran’s efforts as the Director of supply chain to rid Intel products of conflict mineral ensured her place on the...

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Mobilink Foundation is helping women study in KPK Region

Mobilink Foundation is helping women study in KPK Region

  Mobilink Foundation, under its ‘Make Your Mark’ initiative, has teamed up with The Institute of Social and Policy Sciences (I-SAPS) and GuarantCo for ‘SMS-based Adult Female Literacy Programme’, which is enabling learners to receive ICT based education in close proximity to their homes. Through this initiative, Mobilink Foundation with its partners is educating around 4,050 women in eight rural districts of KPK, including Mardan, Swabi, Nowshera, Malakand, Haripur, Mansehra, Kohat and Buner. “Our m-Literacy project started with 250 female learners, and as of now, it has changed the lives of more than 10,000 women across the country. Success of the program is based on the utilization of mobile as an educational tool, enabling us to reach areas without any formal schooling systems. Another factor is the customised curriculum for sustained and practical learning, which gains interest of the learners. The focus of our program is on facilitating these women to manage domestic finances in a better manner and play a more productive role at community, family and individual levels,” said Omar Manzur, Head of Corporate Communications – Mobilink. “The Khyber Pakhtunkhwa government has reiterated their full support for this program, and will facilitate with the on-ground execution of the initiative” he further added. Since community mobilisation was deemed a cornerstone to make this initiative sustainable, Mobilink Foundation’s partner I-SAPS created ‘Village Education Support Committees’ throughout the eight districts, whose members include respected elders and influential individuals. As a result, I-SAPS not only had an all-out community support in identification of teachers and learners in each of the 154 villages, but also managed to establish 160 easily-accessible Adult Literacy Centres, where adult females of ages between 15 and 35 have been enrolled and imparted basic literacy skills. “Given the traditional constraints in the KPK province, our success has been dependant on navigating through the cultural barriers effectively by community mobilisation and the innovation of infusing literacy with ICT in the close proximity of the learners’ homes,” said Ahmed Ali, Senior Research Fellow – I-SAPS. Under the ‘SMS-based Adult Female Literacy Programme’, learners gain some level of literacy during their five-month basic literacy coursework along with the provision of a mobile phone in order to practice and further develop their newly acquired skills. The ‘Make Your Mark’ initiative is a key element ofVimpelCom’s corporate responsibility strategy, with the objective of ‘Helping young people shape their future’.  It aims to provide young people with technology tools, support and mentoring, and in some cases access to basic education, to help them tackle these challenges at an individual, community and national level – to shape their...

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Daraz.pk makes History

Daraz.pk makes History

Leading ecommerce platform, Daraz.pk’s, biggest sale of the year, Daraz Black Friday,launched in partnership with Easypay, Ponds, PTCL, InnJoo andMediatek, has broken all sale records ever in Pakistan. The shopping frenzy started at 12 am on November 27 at www.daraz.pk/black-fridayand there was an influx of thousands of people out in the battle field to avail the best deal. With record-breaking 1.5 million visits on the website and 55 times more orders than a regular shopping day, Daraz.pk is at an all-time high. Shoppers enjoyed incredible deals on phones, TVs, gaming consoles, fashion, appliances and more, availing a total of Rs 132 million worth of discounts from the company. The deals were a massive hit. The company sold a large number of iPhone 6s handsets, which were available at 26% discount (Rs 18,000 off), within the first few minutes, and the number of men’s shoes sold on the day were equivalent to the sale made in three months even though men’s shoes is a strong category on a regular day as well. Daraz.pk also revealed that it sold more fridges, washing machines and gaming consoles on Black Friday than it has in the history of Daraz.  66.7% of the orders on Black Friday were from Karachi, Lahore and Islamabad – 40.3%, 17.5% and 8.9%, respectively and the rest were all from other Tier 2 and Tier 3 cities.30% of these orders were delivered on Black Friday itself. Interestingly, the Easypay discount option saw a shift in consumer behavior – one third of the payments made on Black Friday were debit/credit card payments, this was a clear demonstration of more reliance and trust in the company. Another interesting observation was the spike in the use of the mobile app – 25% of the total visits on Daraz.pk were on the Daraz app. While the Easypay partnership was evidently successful, other partnerships were also spot on. Large number of amazing bundles from Ponds were sold out within a few hours; PTCL EVO Wingle was amongst the best-sellers of the day and the other deals the company offered did incredibly well as well;InnJoo launched three new phones on the day and sold out everything; and majority of the phones sold on Black Friday had a Mediatek chip. The way all companies, including major offline stores, followed Daraz.pk’s footsteps and had their own Black Friday sale here, it’d be safe to say that it’s not just the online sphere where Daraz has a strong market hold – it has an incredibly strong position in retail on the whole.  Check out the Info-graph below to see how history was made by...

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Revolutionizing Advertising through Digital Evolution

The smart phone market in Pakistan has grown widely with the advent of 3G and 4G services. People have become more active on the digital platform due to their smartphones. There are certain OEM’s such as Infinix Mobility and QMobile who sell affordable smartphones with decent specs, which has enticed more and more people to get smartphones. Taking this into consideration a lot of brands are taking their ad campaigns to the digital world. Which has opened a whole new avenue for consumers to connect to their beloved brands.  Advertyze Display Networks (ADN) has taken the initiative to unite the digitally enlightened minds of the advertising fraternity and bring them together on a single forum. The seminar titled ‘Digital Evolution! The Future of Advertising’ will be held in Karachi on the 26th of November, 2015. The event will provide an opportunity to the marketing gurus of the digital era to impart their knowledge through a series of lectures and discussions. The seminar will address how internet and social media are bringing about tremendous and impactful changes in the fields of advertising, marketing and public relations. Veterans of the industry such as Saad Siddiqui, CEO Advertyze Networks, Adeel Hashmi, GM South at Bramerz, Faisal Sheikh, GM & Head of Digital at Brainchild Communications, Adil Hussain, Heading Digital Media at K-Electric, and Hussain Vakharia, Manager Strategy & Digital Media at Convex Interactive will be speaking at the event. An interactive panel discussion will also be held to further the cause of imparting knowledge on digital advertising. The well-regarded panelists will include esteemed names of the industry such as Gous Uddin Khan, Group Manager Digital at Jang Group of Companies,  Imtiaz Noor Mohammad, Head of Operations & Marketing at Kaymu and Sarah Mashood GM Marketing & Operations at Tune.Tv will be moderating the session. The digital media market in Pakistan has grown massively over the past few years but has the capacity to magnify ten folds and compete with international markets. The experts present at the seminar will discuss trends and developments of digital advertising in light of planning effective media...

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