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Throwback to Black Friday 2015: DARAZ BROKE ALL ONE-DAY SALE RECORDS EVER IN PAKISTAN LAST YEAR AND NOW IT’S BACK

Throwback to Black Friday 2015: DARAZ BROKE ALL ONE-DAY SALE RECORDS EVER IN PAKISTAN LAST YEAR AND NOW IT’S BACK

Last year, Pakistanis witnessed the first Black Friday the country had seen. A global trend but a novelty for Pakistan, Daraz introduced the biggest shopping spree of the year on the last Friday of November, 2015, giving customers unbelievable discounts on products from leading brands. Black Friday 2015 broke all sale records ever in Pakistan with the biggest sale of the year. With record-breaking 1.5 million customers visiting the website and 55 times more orders than a regular shopping day, Daraz made history. The shopping frenzy started at midnight, with an influx of millions of people to witness what the first Black Friday of Pakistan had in store for them and get the best value for their money. Customers enjoyed discounts worth Rs 132 million across multiple categories, saving big bucks on high value items – more refrigerators, washing machines and gaming consoles were sold on Black Friday than they had in the history of Daraz. Products were flying off the shelves and stocks were constantly updated to make sure that everyone got a chance to fulfill their wishlists. The first time ever, leading appliance brands like Dawlance, Kenwood and Westpoint collaborated with Daraz and sold thousands of products for the brands in the lead up to winter – completely unprecedented at this scale even in the offline market. Fashion items and mobile phones were hot favorites from last year’s Black Friday: – With a 50% off on Lumia, more Microsoft phones sold in a single day than any retailer has made possible in the offline space in Pakistan. -Fashion sales on the day were almost as much as the total sales made in two months. – With more than 50% off on top brands like Victorinox, Fossil, Guess and Rolex, watches and sunglasses category accounted for more than 15% of fashion sales vs. 5% on average, Women customers availed the opportunity to shop to their heart’s content: –Bags from Hobo by Hub sold 675 times more items than on a normal day! –Shoes from Bata sold a 100 times more than a normal day! –Cosmetics by Makeup Revolution made sales worth 3 months in just one day! While male customers stocked up on shoes for the entire year: -The number of men’s shoes sold on the day were equivalent to the sale made in three months for the category. Some of the best deals from last year included a 30% discount on the iPhone 6S – which had released a few months before the sale and was the most desired phone at that time. “Last year we brought Black Friday to all our customers in Pakistan with incredible deals and created a landmark...

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Daraz Reveals it’s Customer Experience Manifesto

Daraz Reveals it’s Customer Experience Manifesto

Daraz emphasises customer experience by offering only 100% genuine products, safe and convenient payment options, speedy product delivery and free returns.Daraz is the pioneer of online shopping, known for the widest assortment of 100% genuine products at amazing prices. Gone are the days when a growth in sales was seen as a measure of progress; now, a boost in the company’s Net Promoter Score (NPS, a measure of customer satisfaction) is how company progress is valued. Daraz’s mission statement revolves around Customer Satisfaction and it has released the Customer Experience Manifesto to live by. Great Selection making it a one-stop shop Daraz ensures all products listed on the website are 100% genuine, making it a one-stop solution for all customer needs. “We have put in the most stringent standards for our sellers to ensure they only stock genuine products” says Shahzad Anwar (Chief Commercial Officer, Daraz Group). With over 100,000 products on the store, Daraz already has the widest selection of goods across all categories, and the company is working on expanding product categories for its customers. “Customer satisfaction is our topmost priority. We wish to bring you a convenient one-stop shopping destination with everything you want under one roof and saves you time and effort,” says Jonathan Doerr (Co-CEO, Daraz Group). To further this value proposition, Daraz recently launched a monthly Bachat Bazaar, offering free shipping and a promise of superfast delivery for all groceries and home products – no queuing at checkout, no parking hassles and not least, great value. Convenience is integral to customer satisfaction and at the heart of Daraz’s manifesto Trust, security and convenience are Daraz’s chief value propositions. The company has focused on safe and convenient payment platforms, fast deliveries, and easy returns. Daraz provides its customers with the widest range of safe payment solutions, with Cash On Delivery (COD) offering unparalleled convenience, along with bank transfers and debit/credit card payments. To ensure customers have all payment solutions, the e-commerce giant has also partnered with juggernauts such as Easypay to provide payments through Mobile Wallets and EasyPaisa shops all across Pakistan. “Our customers’ needs come first for us. Surveys have shown that the online shopper wants fast delivery and convenient payment options, and that free shipping influences purchasing decisions,” shares Doerr. In addition to ensuring super fast deliveries by expanding its logistics network, Daraz recently launched its premium delivery service, Daraz First, offering reliable shipping within a day in metro cities, at no additional cost. Daraz First, represented by the D First logo, offers multiple fashion brands, including Sapphire, one of the biggest fashion retailers of Pakistan, for same day delivery. Pakistan is a mobile-first country with 80%...

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Get Ready For Biggest ‘Black Friday’ Sale of the Year from Yayvo.com

Get Ready For Biggest ‘Black Friday’ Sale of the Year from Yayvo.com

The biggest shopping event of the year is about to go live on 25th November with Yayvo steering this amazing Black Friday sale to possible victory. It’s time for customers to line up and start making a wish list of all their desired items as there will be a massive discount push on Black Friday. Pakistani shoppers can’t let go of this glorious opportunity to shop for crazily low priced items. As this special event has been celebrated on the last Friday of November in the US and other countries, Black Friday will also be celebrated on the same day in Pakistan and the leading online marketplace, Yayvo.com, will be offering huge promotional discounts and sales to its customers. Yayvo will be offering huge discounts on Black Friday event on 25th November. Many deals will be available on branded products but best of all is the 80% discount that will be available for customers through Jazz Cash Mobile Account, Jazz Cash Debit / Credit Card and Jazz Cash Voucher payment. That’s like almost free!! Online shopping has made great progress in Pakistan and with promotional sales events like Black Friday, this number continues to go up even further. From dress shirts to formal wrist watches to electronic products, Yayvo is your one stop destination for online shopping and the place to be at when Black Friday hits us. Amazing discounts and deals await you so don’t miss it. Of course this goes without saying that one must create an account with Yayvo way before the day itself just to avoid situations where Yayvo might run out of stock. Our customer service agents are available around the clock to make your experience more pleasant. Mark your calendars and start your countdown till 25th November 2016, Black Friday is going to explode in Pakistan and Yayvo.com is the place to be...

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PTCL signs Collaboration Agreement with Netflix promising seamless service across Pakistan

PTCL signs Collaboration Agreement with Netflix promising seamless service across Pakistan

PTCL becomes the first Telecommunication operator in Pakistan to sign a partnership agreement with Netflix for the Pakistan market. After this agreement, PTCL and Netflix will use their respective resources for mutual benefit, utilizing and maximizing the viewing experience and penetration of Netflix services in Pakistan. This agreement will serve as a way forward for both PTCL and Netflix to provide digital content fans in Pakistan with Netflix streaming. PTCL will support and promote original Netflix content in Pakistan. PTCL became the only service provider in Pakistan with advanced caching servers and technical pairing with Netflix to offer the superior viewing experience since Netflix’s global launch in January 2016. Commenting on the agreement, PTCL’s Chief Commercial Officer, Adnan Shahid said, “Digital entertainment is PTCL’s key priority and our partnership with Netflix is another step in this direction. We look forward to working with Netflix to offer new and exciting services including world class Netflix original series and movies in Pakistan.” Tony Zameczkowski, Vice President, Business Development for Asia at Netflix said, “We are excited to partner with PTCL in Pakistan and are looking forward to providing high quality entertainment content for the Pakistani consumers.” Netflix is the world’s leading Internet television network with over 86 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen and they can play, pause and resume watching, all without commercials or commitments. PTCL is the largest information communication technology and entertainment service provider in Pakistan, touching millions of lives through its broadband and digital television services. Always striving to achieve customer satisfaction, PTCL has entered the collaboration with Netflix to provide its customers high quality streaming...

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Telenor Pakistan wins P@SHA ICT Award for Innovation in Service

Telenor Pakistan wins P@SHA ICT Award for Innovation in Service

Pakistan’s leading telecom and digital services provider, Telenor Pakistan has won the annual P@SHA ICT Award 2016 in “Innovation in Service” category. The award is a recognition of Telenor’s ground-breaking mobile agricultural service ’KhushaalZameendar’. ‘Khushaal Zameendar’ is Telenor Pakistan’s public service for small scale farmers in Punjab province and part of its m-agriculture initiatives. Telenor users can subscribe to the service free of cost by simply dialing 7272 and receive two alerts on daily basis – a morning weather forecast and farming tip for their preferred crop and an evening alert regarding livestock management advisory. Subscribers can choose to receive the alerts through SMS or OBDs, while also having access to an IVR – 7272 where they can listen to localized and informative content regarding multiple crops. Basically conceived to help small farmers, the IVR content has been stylized to replicate regional language conversations in a typical Pakistani rural household in three languages including Urdu, Punjabi and Saraiki, and help them keep tabs on a number of topics related to agriculture, nutrition and livestock. Commenting on the achievement, Irfan Wahab Khan, CEO Telenor Pakistan, said, “mAgri is one of Telenor Pakistan’s priority areas as the agriculture and farming sector contributes significantly to the country’s economy and enhancing the sector with digital technology will have far fetching results. Today, we are humbled to be the favorite digital lifestyle partner of over 900,000 farmers in Punjab and counting.” “The P@SHA ICTAward for ‘KhushaalZamindar’ is a prestigious achievement and we are thankful to P@SHA for recognizing our efforts to empower Pakistani societies through accessible and relevant digital solutions,” he added. Telenor Pakistan’s m-agriculture initiatives are part of its ambition to enhance digital and financial inclusion in the country. Telenor Pakistan is building a digital ecosystem to provide cost-effective and groundbreaking digital and technological solutions to instill ease, access, efficacy, and productivity to various fields of life including the agriculture sector of...

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Google releases two new Ads for their Pixel Phones – [Video]

Google releases two new Ads for their Pixel Phones – [Video]

Google, since the announcement of their highly anticipated Pixel devices have gone all guns blazing as far as marketing is concerned. According to some really good sources, the company have already splashed out around $3.2 million dollars for TVCs alone and they aren’t stopping there. Google has uploaded two cute new commercials titled Crush by You, Phone by Google and Together by you, Phone by Google. Google hasn’t openly discussed how much it will spend on advertising the Pixel, but Vice President of Product Management Mario Queiroz recently told Reuters that the Pixel would have a very significant marketing campaign and that the tech giant may be buying ads during Thanksgiving football games. Those are some of the priciest ads in the business, going for upwards of $1 million dollars for 30 seconds of air time. So what do you guys think about the two new Pixel ads? Share your thoughts with us in the comments below....

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