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Huawei Ranks 70 on Interbrand’s 2017 Best Global Brands Report

Huawei Ranks 70 on Interbrand’s 2017 Best Global Brands Report

The world’s leading brand consulting firm Interbrand, has announced its 2017 Best Global Brands Report and confirmed Huawei’s move to number 70 –two spots up from its ranking in 2016. Brand valued at approximately USD $6.676 billion; Huawei has grown by 14 percent over the past year. This is the third consecutive year where Huawei has climbed Interbrand’s list, following its debut as the first mainland Chinese brand to be recognized as a Best Global Brand in 2014. Founded in 1974, Interbrand is the world’s largest integrated brand consultancy firm with a customer base encompassing approximately two-thirds of Fortune 100 companies. Its annual ‘Best Brands Ranking’ is highly regarded around the world and is commonly used as an indicator of global brand value. Technology brands continue to dominate Interbrand’s Best Global Brands Reports this year, holding the greatest proportion of the Top 100 rankings. As a technology company committed to excellence in research and development, Huawei’s continued recognition in Interbrand’s rankings is testament to its technological leadership and growing global influence. According to Interbrand, Huawei is accelerating global digital transformations and building a better-connected world by creating enhanced networks. This has contributed to rapid growth of 14 percent in brand value and further highlights the strength of the world-wide company. Huawei’s brand value continues to increase, largely due to steady performance growth and its breakthrough into the consumer electronics market. In the first half of 2017, Huawei’s smartphone shipments rose to 70.01 million, delivering a year-on-year increase of 20.6 percent – outperforming the industry average. Huawei’s premium flagship HUAWEI P and HUAWEI Mate smartphone series has become increasingly popular around the world, strengthening its influence in high-end markets. According to industry analysts IDC, shipment volumes of Huawei smartphones made it the largest manufacturer in China and third largest worldwide in Q2 2017. Huawei’s smartphone global market share has also grown to 11.3 percent, up from 9.8 percent over the same period last year – placing the company within 1 percent of Apple. In addition to its range of smartphones, Huawei also introduced a trio of new MateBook PC products, combining stylish and portable design with powerful performance. Since its launch, the new HUAWEI MateBook range has received significant praise and recognition from media and consumers alike. Huawei continues to be recognised by numerous esteemed institutions and included in the world’s most respected brand rankings lists. In the latest Fortune 500, Huawei was placed in the Top 100 list for the first time, leaping from 129 to 83. Moreover, the company was named as the only Chinese brand in Forbes’ most valuable global brands list in 2017....

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Huawei brings together Chinese Entrepreneurs and Top Regional Companies at “The Future of Innovation” panel discussion

Huawei brings together Chinese Entrepreneurs and Top Regional Companies at “The Future of Innovation” panel discussion

Huawei Consumer Business Group hosted “The Future of Innovation” event in Dubai, UAE on 20th September 2017. The event highlighted the key innovations Huawei is driving in the consumer smartphone industry, both globally and regionally, as well as Huawei’s brand ambition to become a global iconic technology brand. The event also saw Huawei bring together innovative minds from China and top regional companies to participate in an open panel discussion focusing on the theme of innovation. ePanda, the Chinese start-up facilitating connections between China and the Middle East, was a key cooperation partner for the event. The engaging panel discussion was attended by thought leaders from some of the region’s top innovative companies, including Souq.com, Etisalat, Sony Music Entertainment Middle East, Lamsa, Digital Media Services (DMS), and The SmartStart Fund. Together with leading Chinese entrepreneurs, the group explored opportunities for innovative Chinese companies to expand their reach into the growing Middle East market. The panel covered two vital topics. The first topic highlighted the changing perception of Chinese products and services in the region, and the eagerness for growing the innovation sector in the Middle East through partnerships with Chinese entities. The second topic focused on digital entertainment, bringing to light the need for innovation in content and the importance of localization of content for the region. Mr. Justin Chen, Managing Director of MENA Consumer Cloud Services, Huawei CBG, said, “China is the world’s leading innovation hub, offering highly intelligent consumer products, created using high-end manufacturing processes. The perception of Chinese products has shifted drastically over the last few years and China is now recognized as offering uniquely innovative and highly customizable goods. We are pleased to be able to bring together Chinese entrepreneurs with like-minded entities in the Middle East, who are a driving force for innovation in the region.” Given the region’s increasing focus on driving innovative technologies, the panel provided an opportunity to highlight the importance of the Middle East as the next global innovation hub, as well as how Chinese entrepreneurs’ learnings and successes can be applied to this region’s burgeoning entrepreneurship space. Prashant (PK) Gulati, Founder of The SmartStart Fund and moderator of the panel commented, “The rise of China and Chinese products in the level of innovation and sophistication is extremely impressive and continues to grow. The interaction of innovation thought leaders from China with their counterparts in the Middle East has been a great learning experience for both, leading to a new era of collaboration. There is a lot for both sides to share and learn from each other and grow together.” Rita Huangzhen, Founder of ePanda, commented, “China and the Middle East have a long history of...

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DWP rewards star cricketer Muhammad Hafeez for his performance in Champions Trophy 2017

DWP rewards star cricketer Muhammad Hafeez for his performance in Champions Trophy 2017

The Champion’s Trophy 2017 was held earlier in June, where Pakistan won the Trophy first time ever after defeating India in final match. As a token of appreciation, Digital World Pakistan (DWP) presented star cricketer Muhammad Hafeez with a 65” LED TV and GREE Air-Conditioner in the account of his efforts in the tournament. The Marketing team of GREE & EcoStar visited Muhammad Hafeez’s place and handed over the prizes. DWP believes that his achievement for Pakistani Cricket team has been remarkable throughout and therefore, he well deserves the prizes given to him. DWP Group had also held a Facebook competition earlier, in which it went out-of-the-way to reward its customers, whereby announcing numerous contests and games on Facebook and Instagram on special occasions, all while appreciating the healthy participation and enjoying the promotion. DWP Group is a leading provider of consumer electronics and technology products, enriched with unmatched services and solutions. It has accumulated great expertise in marketing globally-acclaimed, highly reliable products with cutting-edge technologies created by the world’s best companies and...

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Huawei challenges Apple’s Siri with Mobile AI

Huawei challenges Apple’s Siri with Mobile AI

There was chatter around AI a couple of years ago, triggered by Apple’s voice assistant, Siri. And while voice assistants have retreated into the background, artificial intelligence has kept hold of people’s imaginations and remains a key trend in technology. Early in 2016, Huawei predicted the coming era of AI and proposed the concept of the superphone, implementing a strategy to coordinate AI development in terms of device, cloud and chip. In 2017, Huawei continued their efforts to develop an AI chip, aiming to seize the initiative before its competition. Unsurprisingly, AI development is a priority for many leading organizations and the AI battle is about to commence. According to insider information, Apple is secretly developing an AI chip, which is rumored to be capable of improving its hardware system. Besides boosting the performance of Apple’s consumer level products such as the iPhone and iPad, it will also improve Siri’s capabilities, and will be applied to forward-looking programs like Apple’s autonomous driving system. Besides Apple, another American tech giant, Microsoft, is also expected to get involved in the AI chip, which is likely to bring more uncertainties to the battle. With its brand new mobile AI chip and Mobile AI strategy, Huawei is primed to enter the battlefield, and hopefully become a key player in this domain. The reason behind Huawei’s investment in AI is self-evident. Currently, in domains such as the smartphone, products are homogenized while market competition is getting more and more intense. AI is very much an opportunity for phone makers to survive and thrive, making it a vital battleground. While Apple and Samsung don’t have a clearly defined AI strategy in place, both of them have increased their investment in AI-related R&D activities. The Chinese tech giant Huawei, on the other hand, has announced its own AI chip plan. AI has become a platform for the phone makers to create differentiated value. Driven by the trend, winning AI is winning the future. Apple has always been working to offer highly integrated and smart products, but they are also being criticized for not being innovative enough, which could be a result of the absence of a clearly defined AI strategy. Huawei, quite different from Apple, continually invests in developing its own chips to compete with Qualcomm and Apple. The performance of its mobile chips is no longer a concern as Huawei’s capabilities in research and development are proven. And the upcoming AI chip will be something to look forward...

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Mi Pakistan is back with a 48 Hours Online Sale!

Mi Pakistan is back with a 48 Hours Online Sale!

Mi Pakistan is on its way to the next ’48 Hours Online sale’ on 25th and 26th  September, After setting an unparalleled record for holding a flat 50% flash sale in June 2017. Mi fans responded enthusiastically to the previous flat-50 flash sale, and the company was successfully able to wrap up its stock in a couple of hours. Xiaomi is a Chinese mobile company which has become increasingly popular in Pakistan over a very short period of time. The upcoming sale is offering up to 25% discount on Eco products as well as widely loved Mi mobiles, and many bundle offers to boot. Xiaomi, being the only mobile network with an official e-commerce business, is setting a benchmark that other local mobile companies may aim for in the near future. The concept of a flash sale or an online sale has not been initiated by any mobile company in the past, and Xiaomi is definitely planning to win the hearts of Pakistanis by setting these milestones. Since the official launch of Xiaomi in Pakistan by Smartlink technologies, the company has only moved from one success to another and that has only been possible because of the appreciation of its fans. Xiaomi doesn’t just provide official warranties on mobile phones, but also facilitates customers with a three month warranty on Eco products which is again a ground-breaking concept for mobile brands. The quality of Mi products is greatly appreciated across the region, and that there is high demand for their products is clear from the fact that the company has launched a vast portfolio of their products in August and is planning to bring many variants in the forthcoming days. Mark your calendars for the 25th and 26th of September, and get ready to experience the innovative and first-rate products of Xiaomi. We hope that Mi Pakistan will continue its tradition of value-added customer care and satisfaction by introducing flash sales, an exclusive and official online e-commerce network, and efficient and responsive customer support to give its fans an exclusive online shopping...

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Introducing the Nokia 6 – A solid value phone for just under PKR 30,000

Introducing the Nokia 6 – A solid value phone for just under PKR 30,000

Until the Nokia 8 launches in Pakistan, we thought of reviewing the much talked about and anticipated Nokia 6. The leaked image of the Nokia 6 became viral the minute it hit the web. This was the first sign we got of Nokia bringing us an Android powered smartphone.  So, there was no question of not reviewing this device. After testing it out for a few weeks, here’s our review. Starting with the body, the Nokia has the look and feel of a high end device, though it is actually a mid ranger but let me assure you will fall in love with it the minute you hold it in your hands for the first time. An aluminum frame wraps around the plastic uni-body. Thanks to the plastic back, the device is not a finger print magnet, which is good for people who consider that an issue. The Nokia 6 comes with a 5.5 inch Full HD (1920x1080p) IPS LCD display, which is a bump up from the Nokia 5 and the Nokia 3 and you can tell the difference, even at first glance. The colors are vibrant and the blacks pop up (night time wallpapers look amazing!!!!). While we are on the topic of the body, the Nokia 6 comes with a front facing finger print sensor which doubles as a home button, so like I had mentioned in my Nokia 5 review about the issue I had with the size of the button, I can happily say, is not the case with the Nokia 6. The button is big enough even for my chubby fingers and hardly had any issue while using the scanner. The Nokia 6 also comes with “Dolby Atmos” stereo speakers which gives high quality audio. Watching videos and gaming  also gets a lift with louder and sharper sound. Under the hood lies a Qualcomm Snapdragon 430 processor with an Adreno 505 GPU which is strong enough to handle most apps and games. In some cases it has performed better than some higher-end Media Tek processors. Kudos to Nokia for optimizing the processor and the software to give us such a buttery experience. Not only power, the Nokia 6 has 3GB of RAM to help apps stay open longer in the background without slowing down the device. If 32GB coupled with 3GB RAM is not enough for you, then there is a 64GB with 4GB RAM version available as well. Coming down to the cameras of the device, the Nokia 6 gets a bump from its younger brothers and sports a 16MP camera with f/2.0, phase detection, HDR, Auto focus and dual LED (dual tone) flash. On the front...

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Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge innovative technologies to Regional Consumers

Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge innovative technologies to Regional Consumers

Huawei Consumer Business Group today held a media open day in Dubai, UAE, to discuss the future of innovation in the Middle East region. This is a second stop right after IFA that was held in Berlin on 1st September. Led by Chief Marketing Officer, Huawei Consumer Business Group (CBG), Ms. Glory Cheung, and Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa, the event highlighted the key innovations Huawei is driving in the consumer smartphone industry, both globally and regionally, as well as Huawei’s brand ambition to become a global iconic tech brand. Huawei is the third biggest smartphone brand worldwide, and a leader in smartphone industry innovations. Most recently, the brand led a new era in smartphone innovation, revealing its vision for the future of artificial intelligence with the launch of its new chipset, the Kirin 970. With continuous strides at path-breaking innovations, Huawei is bringing Artificial Intelligence (AI) to enhance consumers’ experience. “We see tremendous potential in the Middle East markets and are pleased to support the region’s agenda of fostering innovation” said Ms. Glory Cheung, Chief Marketing Officer, Huawei CBG. “Globally, Huawei is a top investor in R&D and we focus on bringing together the world’s best intellectual resources to strengthen our innovation capability. This is to ensure we are constantly delivering intelligent innovations to enhance and exceed mobile experiences of our customers. We look forward to being a part of the region’s innovation agenda and continue to be its champion by brining cutting-edge technologies to the Middle East’s rapidly evolving digital arena.” Ms. Cheung reiterated Huawei’s commitment to fueling innovation and collaborating with leading partners to transform customers’ experience, as well as Huawei’s growing market share year-on-year. Mr. Clement Wong, Head of Global Product Marketing, Huawei CBG highlighted the company’s vision of the next frontier in mobile and introduced Huawei’s newest 970 Kirin – an AI powered Chipset. By combining the power of the cloud with the speed and responsiveness of native AI processing, Huawei has confirmed that it will unveil the Huawei Mate 10 series with Kirin 970 at an event in Munich on October 16. Mr. Clement said, “Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience. The Kirin 970 is the first in a series of new advances that will bring powerful AI features to our devices and take them beyond the competition.” The event followed by an insightful presentation by Mr. Gene Jiao, President of Huawei CBG, Middle East & Africa focusing on Huawei’s expanding role across...

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TECNO Mobile Launches an Advanced Camera Technology Smartphone in Pakistan – The TECNO WX4 Pro

TECNO Mobile Launches an Advanced Camera Technology Smartphone in Pakistan – The TECNO WX4 Pro

TECNO Mobile has recently launched TECNO WX4 Pro; the most awaited and mid-range smartphone equipped with advanced technology. After the magnificent launch of TECNO Camon CX and CX Air, an advanced technology smartphone like WX4 Pro is a smart move from the Chinese smartphone manufacturer who is relatively a new comer in the Pakistani market. The first thing that the customers will notice about the WX4 Pro is its aesthetics. A beautifully crafted full-metal body and a stylish design will grab your attention right from the start. The smartphone has a 2.5D curved cover and a large5.0-inch high definition display. With a thickness of just 4.5mm, the phone has a snug fit in your hand and surprisingly is very comfortable for one-handed operations. TECNO has redefined mobile phone photography with its advanced technology and the WX4 Pro inherits some of the best camera features that users of Camon series are already enjoying. The WX4 Pro offers an 8MP front camera with a dual flash option (an LED flash and a screen flash).With a 120° wide-angle lens supported by the amazing “Low-Light” enhanced photography technology, the WX4 Pro produces ‘Grand-selfies’ that are sharp, bright and vivid. However, the camera offers even more – the built-in smart filters and special effects offer a wide range of enhancements to make your selfies look as good as professional photographs. The main camera is even better. The 8MP rear camera supports a 120uf flash and a wide range of filters to add special effects to your photographs. The powerful flash and TECNO’s advance camera technology brings even the minute details to life. The quality of photography available on the WX4 Pro alone makes this smartphone an ideal companion of any travel enthusiast with a passion for photography. However, this smartphone is not just all looks. Underneath the hood, there is a powerful Octa-Core, 1.3GHz processor with 2GB RAM and 16GB ROM. These specs offer smooth operations and effortless multitasking. The WX4 Pro has dual micro SIM-card slots and an independent slot for micro-SD to expand the storage space up to 32GB. To ensure secure access, the device offers an efficient fingerprint scanner that supports multiple functions such as security unlock and camera operations. The smartphone also has a super powerful sound system allowing users to enjoy quality music that is 30% louder compared to other phones. The gorgeous high-definition screen and super volume will let the WX4 Pro users enjoy an almost cinematic movie experience and a 2,800mAh Li-Polymer battery will ensure that the phone will not run out of juice. The battery offers smart power-saving technology and fast charging that cuts charging time to 1 hour, offering non-stop...

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Huawei Partners with TÜV Rheinland for Certification of SuperCharge Technology

Huawei Partners with TÜV Rheinland for Certification of SuperCharge Technology

Huawei Consumer Business Group today announced its cooperation with TÜV Rheinland to certify Huawei’s SuperCharge technology. Certification will mark the first time an end-to-end fast-charging technology has successfully completed the rigorous tests set forth by the world-renowned safety experts. Testing encompasses every component, requiring adapters, IC circuits and charging cable materials to pass safety,  low temperature and thermal shock tests. Submitting itself to the stringent oversight of TÜV Rheinland demonstrates Huawei’s continued mission to deliver the most innovative features on the market, and highlights Huawei’s commitment to delivering not only faster charging but more importantly safer charging. “Over the past 145 years, TÜV Rheinland has committed itself to ensuring that complex devices and products meet rigorous safety standards that meet consumer expectations,” said Kalyan Varma, VP of Business Field Electrical, Products, Global of TÜV Rheinland. “With the growing demand for fast charging solutions, we’re glad to work with Huawei to certify its SuperCharge technology using our proven testing methods and battery expertise. In the drive for continued innovation, we must always keep consumer safety at the forefront.” “With each of our products, we strive not only to deliver the features and performance that consumers are looking for – but to go beyond where our competitors are in terms of experience,” said Bruce Li, Vice President of Handset Business at Huawei Consumer Business Group. “By working with the storied experts at TÜV Rheinland, we’re able to deliver a device that not only offers incredibly fast charging but does so with a safety assurance that our competitors cannot match.” HUAWEI’s SuperCharge technology enables continuous “communication” between the device and the charger. By monitoring every single point of the charging cycle, it is able to intelligently auto-adjust voltage and current output to maximize charging speed based on the capacity of the phone, adapter and cable. To keep Huawei’s fast-charging phones cool, Huawei SuperCharge uses a 4.5V/5A low-voltage charging solution. In addition, the connectors and charging jack on Huawei’s devices are programmed to automatically suspend the supply of electricity if they come into contact with water. This intelligent safeguard is in place to prevent short circuits and device...

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Huawei surpasses Apple to be the Second Largest Smartphone Brand

Huawei surpasses Apple to be the Second Largest Smartphone Brand

In the latest research conducted by Counterpoint’s Market Pulse, HUAWEI has surpassed Apple in global smartphone sales consistently for June and July 2017. With the sales in August looking strong for the Chinese vendor as well, a hat-trick for HUAWEI could be possible. Peter Richardson – Research Director of Counterpoint states: “This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor, on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve, can be attributed to its consistent investment in R&D and manufacturing – coupled with aggressive marketing and sales channel expansion.” Talking about future prospects and other findings, Counterpoint’s Associate Director – Tarun Pathak states: “The growth of Chinese brands is an important trend which no player in the mobile ecosystem can ignore. Chinese brands are growing swiftly, not only because of smartphone design, manufacturing capability and rich feature sets – but also by out-smarting and out-spending rivals in sales channels, go-to-market and marketing promotion strategies.” Mr Pathak further stated: “Chinese vendors have become as equally important as Samsung or Apple to the global supply chain, application developers and distribution channels, as they continue to grow in scale more rapidly than the incumbent market share leaders.” Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Counterpoints key analysts are experts in the industry with an average tenure of 13 years in the high tech sector. Counterpoint’s Market Pulse is based on tracking monthly model-level sales for more than 300 brands across more than 40 countries globally. Huawei is rapidly emerging as an innovative industry leader within the electronics and telecommunications arena, aiming to deliver exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global...

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Huawei Reveals the Future of Mobile AI at IFA 2017

Huawei Reveals the Future of Mobile AI at IFA 2017

IFA 2017, Huawei Consumer Business Group unveiled a new era in smartphone innovation. As part of CEO Richard Yu’s keynote address, he revealed Huawei’s vision for the future of artificial intelligence with the launch of the Kirin 970. By combining the power of the cloud with the speed and responsiveness of native AI processing, Huawei is bringing AI experiences to life and changing the way we interact with our devices. After years of development, Cloud AI has seen broad application, but user experience still has room for improvement, including latency, stability, and privacy. Cloud AI and On-Device AI can complement each other. On-Device AI offers strong sensing capabilities, which are the foundation of understanding and assisting people. Sensors produce a large amount of real-time, scenario-specific, and personalized data. Supported by strong chip processing capabilities, devices will become more cognitive of user needs, providing truly personalized and readily accessible services. Kirin 970 is powered by an 8-core CPU and a new generation 12-core GPU. Built using a 10nm advanced process, the chipset packs 5.5 billion transistors into an area of only one cm².  Huawei’s new flagship Kirin 970 is Huawei’s first mobile AI computing platform featuring a dedicated Neural Processing Unit (NPU). Compared to a quad-core Cortex-A73 CPU cluster, the Kirin 970’s new heterogeneous computing architecture delivers up to 25x the performance with 50x greater efficiency. Simply put, the Kirin 970 can perform the same AI computing tasks faster and with far less power. In a benchmark image recognition test, the Kirin 970 processed 2,000 images per minute, which was faster than other chips on the market. New developments in AI require joint effort across the entire value chain, involving tens of millions of developers, and the experience and feedback of hundreds of millions of users. Huawei is positioning the Kirin 970 as an open platform for mobile AI, opening up the chipset to developers and partners who can find new and innovative uses for its processing...

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Mi 6 sold out in one week in Pakistan

Mi 6 sold out in one week in Pakistan

Xiaomi’s official distributor Smart Link Technologies announced the fast sold out for the latest innovative products Mi 6, Mi Max 2 which were launched a week ago during an event at Beach Luxury Hotel Karachi. Known worldwide as the mastermind behind quality, innovation and creative thinking, Xiaomi has once again revolutionized the way Pakistanis utilize smart phone technology. Keeping the company’s value driven strategy alive, Smart Link Technologies, the official distributor of Xiaomi, have launched two latest smartphones Mi 6 and Mi Max 2, and a bucketful of Mi Ecosystem products throughout Pakistan starting Aug 21. All these products are available on www.mistore.pk and www.daraz.pk Director Marketing, Mr. Ahmed Butt said “Xiaomi is bringing their flagship smartphones for the first time in Pakistan. We have no doubt that these flagship phones are going be the disrupter in the market for bringing the most innovative technology at such an amazing price.” Priced from Rs. 46,999, Mi 6 is a performance beast powered by the Qualcomm’s lightning-fast Snapdragon 835 and a startling 6GB RAM. The four-sided curved glass body and stainless steel frame house a gorgeous 5.15″ display. Mi 6 comes with wide angle and telephoto lenses used to incredible effect, particularly the ability to shoot beautiful portraits with out-of-focus backgrounds. The two lenses allow Mi 6 to calculate what is in the foreground and what is in the background, creating a depth of field effect that typically requires a DSLR camera to achieve. In addition, an improved Beautify mode that makes selfies look more natural, now works with the rear camera on Mi 6. Mi 6 also features 2x optical zoom, which makes sure photos of distant subjects remain clear, while 10x digital zoom is also supported. Mi 6 also comes with four-axis OIS so images and videos remain sharp, reducing the effect of handshake or motion. Xiaomi and Smart Link have also launched Mi Max 2 with a Rs. 34,900 in Pakistan. With a 6.44-inch supersized screen, Mi Max 2 is perfect for watching movies or TV shows on the go. In addition, the dual speakers on Mi Max 2 intelligently activate in landscape orientation, transforming it into a mobile theater with an immersive audio experience. Thanks to MIUI optimizations, Mi Max 2 is great for use in any situation. With “One-handed mode”, which is a feature that makes the usable display smaller, users can still navigate with ease using just one hand. With “Split screen”, two applications are able to run in the foreground, letting users make full use of the large 6.44-inch display. For instance, a user can watch a video using the top half of the screen while replying to messages...

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