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What Makes HUAWEI Mate 10 lite so Amazing?

What Makes HUAWEI Mate 10 lite so Amazing?

Calling out all the selfie superstars for the wait is finally over. HUAWEI has launched their game-changing, jaw-dropping and exciting HUAWEI Mate 10 lite. Packed with four cameras – a world first, this device is truly a trendsetter in smartphone photography. People love taking photos of everything they do. Nowadays, no hangout is complete until a truckload of glamorous photos are taken. Be it a friends meet-up or a wedding, or just a casual hangout, people share their lives on social media through stunning photos. The HUAWEI Mate 10 lite lets you do all that, and takes your photography game a notch higher. Lets have a look at five outstanding things that you can do with your HUAWEI Mate 10 lite: Stun the World with Your Photos All world’s a stage, and people are merely actors. Hence, they love taking photos! You can capture only-the-best photos of yourself with the four cameras on the HUAWEI Mate 10 lite. The smartphone has 16-megapixel rear and 13-megapixel front cameras that are accompanied by a 2-megapixel camera each. This is where breathtaking photography happens. For all portrait aficionados out there, the cameras brings mugshots to life with professional-level bokeh effects. Never a Dull Selfie Again Are you tired of taking dark and dull selfies? The HUAWEI Mate 10 lite is here to address all your selfie woes. A Smart Selfie Toning Flash lights up selfies in low-light. Now, you can get some really flashy selfies at concerts or dim-lit restaurants! The HUAWEI Mate 10 lite also makes you look beautiful with the HUAWEI Beauty 4.0. Its make-up filters and gesture-activated selfie modes can make any selfie look wonderful. Immerse Yourself in the FullView Experience Do you crave for more space on your phone screen while browsing the internet? Then your cravings have been answered for the HUAWEI Mate 10 lite has a gorgeous 5.9” FullView display. It shows all your content with lifesize vibrancy. The phone also excites multitaskers the world over with its 18:9 aspect ratio. Switching between apps was never this easy, all thanks to a comfortable split-screen experience that lets you have a fun time while browsing your favourite website or playing a game. Crafty Design that Appeals to Your Senses The HUAWEI Mate 10 lite has been designed with symmetry at its center. The unibody design gives a premium feel which you can flaunt amongst your friends. It mingles with your mood with its suave colours of Graphite Black, Prestige Gold and Aurora Blue. Keeps you Pumped up On the Go! Whether you are a heavy smartphone user, or just wish to stay connected with the world – the HUAWEI Mate 10 lite...

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Nokia 3310 variant with 3G network launched in Pakistan

Nokia 3310 variant with 3G network launched in Pakistan

HMD Global, the home of Nokia phones, introduces the Nokia 3310 3G. With fresh new colors and a new user interface that lets fans pick a theme to suit their mood, this modern classic is now 3G enabled and can be enjoyed in even more countries around the world, including Pakistan. And yes, it still has Snake. Available from November 13, the Nokia 3310 3G combines the talk and text appeal of the current model with a 3G data connection, meaning you can now enjoy the classic across more countries. The retro user interface has been improved to deliver an enhanced, customizable experience meaning you can now change the icon colors and position to ensure your favorite functions are exactly where you want them to be. “Reimagining the new Nokia 3310 variant with 3G network combines the talk and text appeal of the current model with a 3G data connection, which means that the users will now get more access and faster connectivity with their Nokia 3310,” said Kamran Khan, Head of Near East, HMD Global. “The tremendous response we received ever since the re-launch of Nokia’s iconic 3310 has been just overwhelming, and the users have been asking for this iconic phone to support 3G. Today, we are happy to introduce Nokia 3310 3G to the fans in Pakistan,” he added. Improved retro design and brand new colors In keeping with the series’ bold and colorful heritage, the Nokia 3310 3G is available in four distinctive colors – the ever popular Yellow and Warm Red, and beautiful new Azure and Charcoal hues, all with a matte finish and new silver keypads. Ergonomically redesigned for an even better in-hand experience, Nokia 3310 3G has more spacing between the buttons, letting you dial, text and tweet more comfortably 3G future proofing The addition of 3G data connectivity brings this popular phone to even more fans around the world. The Nokia 3310 3G comes with the dual SIM variant in Pakistan, has up to 6.5 hours of talk time and an impressive up to 27 days of standby time so you’re always able to stay in touch. Summary details The Nokia 3310 3G will be available on November 13 from Advance Telecom and will retail at PKR...

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Bank Alfalah Partners with Yayvo.com for E-Commerce Payments & Reward Redemption

Bank Alfalah Partners with Yayvo.com for E-Commerce Payments & Reward Redemption

Bank Alfalah and Yayvo.com signed a Memorandum of Understanding, allowing Bank Alfalah customers to conveniently purchase items from one of Pakistan’s biggest e-commerce stores, further enhancing the scope of e-commerce and digital payments in the country. Yayvo.com will integrate Bank Alfalah’s payment gateway and power Bank Alfalah’s Orbit Mall for the bank’s loyalty customers, account and card holders.  Under this agreement, Bank Alfalah customers will be also able to redeem Orbit reward points and also use Bank Alfalah Accounts and Credit Cards on the revamped Orbit Mall. In addition to providing ease of payment and quick delivery, this will greatly enhance the range of items customers can purchase with their reward points and other payment instruments, as well as opening up many more avenues of collaboration in the future. Speaking at the signing ceremony, Nauman Ansari (CEO, Bank Alfalah) said, “This partnership highlights how both organisations have effectively capitalized on their strengths, increasing the range of choices that customers have. With Bank Alfalah’s payment gateway integrated into Yayvo’s e-commerce space, customers now have access to thousands of products which can be purchased via easy e-payment options.” A. Mannan (President & CEO, TCS Holdings) said, “Yayvo.com is one of Pakistan’s fastest growing ecommerce companies which is utilising TCS’s delivery expertise and reach to make our customers live easy, simple and convenient for all their purchasing needs. Our partnership with Bank Alfalah will mark an important step in making online purchasing a trusted and secure option for all...

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HUAWEI Mate 10 Series Launched in Pakistan

HUAWEI Mate 10 Series Launched in Pakistan

HUAWEI has introduced its HUAWEI Mate 10 Series in Pakistan – thereby heralding a Superphone era in the country. The new HUAWEI Mate 10 lite, HUAWEI Mate 10 and HUAWEI Mate 10 Pro are a gamechanger in smartphone innovation and photography. The HUAWEI Mate 10 Series continues its legacy of superior product performance and long-lasting battery life, while integrating new Leica Dual-Camera technology. The HUAWEI Mate 10 and HUAWEI Mate 10 Pro go beyond smart with its AI application ecosystem. Powered by the Kirin 970 System-on-a-Chip (SoC) processor, it has an 8-core CPU, a next-gen 12-core GPU, and a dedicated Neural Processing Unit (NPU) to power AI computing tasks. Not only does it make the smartphone intelligent with personalized AI applications, but delivers a faster, stronger and seamless smartphone experience to users. It also features a Leica SUMMILUX-H dual camera with f/1.6 aperture, combining 12MP RGB sensor and a 20MP Monochrome sensor. An intelligent AI helps recognize objects and adjusts the settings accordingly to take the best image. The HUAWEI Mate 10 lite is the world’s first quad-camera smartphone with a 5.9” FullView display. Both the rear and front cameras have high resolution 16 and 13-megapixels sensors respectively, paired with a secondary two-megapixel camera each. Both dual-lens cameras feature hardware-level bokeh effect for crisper, cleaner and more artistic photos and improved performance in low-light situations. With such topline features, it was only fitting to have renowned personalities associated with the brand. For HUAWEI Mate 10 Pro, avant-garde photographer – Tapu Javeri has been roped in as he embodies the photographic prowess that is synonymous with the device. For HUAWEI Mate 10 lite, Urwa Hocane is the perfect mate for she loves taking stunning selfies of herself – something that the device is aptly designed for. Speaking at the launch event, Mr. Blueking, General Manager, Huawei Consumer Business Group Pakistan said: “With the launch of HUAWEI Mate 10 Series, we are initiating an era of intelligent smartphones in Pakistan. These devices are trendsetters in the industry through their innovation, Artificial Intelligence (AI) and remarkable photographic capabilities. The AI in HUAWEI Mate 10 Series enhances user experience, provides valuable services and improves product performance. Whereas, the four cameras on HUAWEI Mate 10 lite redefine photography as we know it, and take spectacular photos.” The HUAWEI Mate 10 lite is available in Graphite Black, Prestige Gold and Aurora Black for PKR 29,999/- while people can get their hands on the HUAWEI Mate 10 for PKR 69,999/- in Black and Mocha Brown. The Mate 10 Pro comes in Midnight Blue and Mocha Brown for PKR...

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TECNO Mobile Unveils the 6GB, Dual Camera PHANTOM 8

TECNO Mobile Unveils the 6GB, Dual Camera PHANTOM 8

TECNO, a premier mobile phone brand under TRANSSION HOLDINGS, has launched its newest addition, the Phantom 8 in Middle East and Africa region. The regional launch took place in Jumeirah Beach Hotel, Dubai in the presence of 200 guests. Representatives of United Mobile, the sole distributor of TECNO Mobile throughout Pakistan, Urdu Point and ProPakistani, the Digital Media Partners of TECNO Mobile also participated in this star studded event. The newly launched Android operated Phantom 8 features a revolutionary camera, attractive design and high-speed experience. According to Google’s Consumer Barometer, in the UAE and KSA, 73% and 70% of smart phone users access their mobiles to takes photos or videos. Phantom 8 caters to this local demand with its state-of-the-art dual camera, that has the power to achieve 10 times super zoom and auto refocus. “The MEA region is very dynamic and one that appreciates intelligent innovation coupled with aesthetically pleasing design. The all-new Phantom 8 embraces the region’s requirements and is more powerful than ever in both speed and photo quality”, said Arif Chowdhury, Vice President of TRANSSION HOLDINGS. “We are pleased to continue our successful journey in the Middle East and Africa to bring about an enhanced mobile experience to those in the region,” he concluded. TECNO Mobile is the pioneer phone brand aiming to create an entertainment ecosystem tailor-made based on the needs and habits of young consumers across markets on an Android platform. This customisation differs for each market and target audience. TECNO Mobile’s Phantom 8 comes with a front facing camera at 20 megapixels alongside a smart dual selfie flash. Moreover, the double front ring flash ensures taking photos even in a low light environment. With 150 minutes of talk time with only 10 minutes of battery charge, it’s priced at 1399 AED. Phantom 8’s diamond style design comes with a 3D Lighting, unibody metal edge and a 2.5 D Drip Screen-curved battery cover. It also possesses a 6 GB RAM plus 2.6 GHz CPU ultra-fast experience that supports 4G+ and download speed up to 300Mbps. The new Phantom8 is compatible with Micro SIM or Nano SIM Card and supports up to 2TB (Terra Bytes) TF (Trans Flash) Card, and it holds 4 modules, 20 bands and covers more than 200 countries and zones. For more information about TECNO Mobile, please visit:...

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Telenor empowering Pakistan with its fastest 4G rollout ‘Jo Har Pakistani Chahay’ celebrating individuality through digital empowerment

Telenor empowering Pakistan with its fastest 4G rollout  ‘Jo Har Pakistani Chahay’ celebrating individuality through digital empowerment

Pakistan’s leading digital services provider, Telenor Pakistan, has unveiled its rejuvenated brand philosophy ‘Jo Har Pakistani Chahay’ along with forthcoming 4G expansion plans signifying its relentless focus on delivering on the evolving customer needs while ensuring enhanced 4G experience and accessibility in Pakistan. The unveiling took place at Telenor Pakistan’s headquarters in Islamabad where the company’s top management briefed the media about the renewed brand mantra and how it will be supplemented by the imminent 4G expansion strategy. “Telenor Pakistan works tirelessly towards accomplishing its vison of ‘empowering societies’ through various digital and financial initiatives that are designed around the ever changing customer needs,” said Irfan Wahab Khan, CEO Telenor Pakistan while talking to the media. “Customer is at the heart of everything we do at Telenor and our new brand philosophy ‘Jo Har Pakistani Chahay’ portrays that very commitment where we make the product and service adapt to customer lifestyle rather than the other way around. We have also planned heavy investment to further enhance our 4G/LTE footprint in Pakistan and plan to convert more than 70% of our network to 4G by adding a site every hour,” he added. “We are really excited to unveil Telenor Pakistan’s rekindled brand philosophy ‘Jo Har Pakistani Chahay’, which enables us to connect with our customers to answer their call of “Jo Mein Chahoon” in our journey towards becoming their favorite lifestyle partner.” said Bilal Kazmi Chief Marketing Officer Telenor Pakistan. “’With the power of data, every Pakistani has the opportunity to be the best versions of themselves ‘Jo Har Pakistani Chahay’ celebrates this individuality.  It was time for us to step away from the race of the biggest and the best in Pakistan but rather empower every customer, every Pakistani.” he added. Also commenting on the development, Khurrum Ashfaque, Chief Technology Officer Telenor Pakistan, said, “Today, as we renew our brand mission in continuation of our efforts to empower our customers, we are set to expand the 4G/LTE footprint in Pakistan. We will also initiate building towards a 4.5G network rollout to cater to the ever growing needs of our customers and bring them the benefits of digital technology. Along with being the first telco in Pakistan to have cloud computing services, we also have a high efficiency spectrum utilizing all four 4 bands.” Since Telenor Pakistan’s 4G license acquisition in June 2016, it has rolled out over 3,000 LTE sites across 110+ cities in Pakistan. Karachi alone has received 600+ LTE sites with special arrangements – such as spectrum reframing and dual band usage – made for enhanced user experience of the city’s LTE customers. Recently, Telenor Pakistan received substantial investment from Telenor Group...

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Pre-book the HUAWEI Mate 10 & Mate 10 lite and Win Surprise Gift Hampers

Pre-book the HUAWEI Mate 10 & Mate 10 lite and Win Surprise Gift Hampers

HUAWEI – the global technology-leading company in telecommunications will be taking pre-booking orders for its latest innovative device – the HUAWEI Mate 10 and Mate 10 lite. The pre-booking starts from 26th October – 5th November and can be done at all HUAWEI brand outlets. The customers will also get surprise HUAWEI gift boxes with their pre-booked devices. HUAWEI Mate 10 is truly a combination of attractive hardware, enriched with the most advanced software Artificial Intelligence (AI). The HUAWEI Mate 10 can be plugged into any screen using a USB-C to HDMI cable which turns this revolutionary device into a mobile workstation. HUAWEI Mate 10 is equipped with the latest powerful Kirin 970 chipset, backed up by 6GB RAM and 128GB storage for the Pro, and 4GB RAM and 64GB for the standard version. The HUAWEI Mate 10 features a Leica-branded dual camera, combining 12MP RGB sensor and 20MP Monochrome sensor with an f/1.6 aperture. Moreover, HUAWEI has added an intelligent AI to the mix. So now, the HUAWEI Mate 10 will recognize what kind of picture is being taken and adjust the setting accordingly to get the best image. The HUAWEI Mate 10 lite is the world’s first quad-camera smartphone and a 5.9” FullView display. Both the rear and front cameras have high resolution sensors 16 and 13-megapixels respectively, paired with a secondary two-megapixel camera each. The selfie cameras capture stunning photos with a two-person bokeh effect, and benefit from a toning flash. It is powered by an octa-core Kirin 659 chipset with 4GB RAM and 64GB storage. The Country Head of HUAWEI Pakistan, Blueking stated: “HUAWEI is aware of the fact that Artificial Intelligence (AI) is set to propel the intelligent development of smart devices to the next level. Instead of passively responding to user needs, the AI in the HUAWEI Mate 10 will sense our mood and environment, and proactively offer new ways for us to interact with the world around us through targeted services. With HUAWEI Mate 10 lite, people can obtain a wonderful 5.9” FullView experience and take spectacular photos and selfies with various fun modes with 4-cameras.” A special surprise gift box will also be given out on the pre-orders containing exciting goodies such as a power bank, car charger, and a selfie stick. The gift boxes shall be given out on first-come, first-order basis. HUAWEI is rapidly emerging as an innovative industry leader within the electronics and telecommunications arena, aiming to deliver exceptional services to the rapidly expanding segment of smartphone users in Pakistan, who seek powerful global...

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Moto e4 Plus – A Budget phone with awesome battery life!

Moto e4 Plus – A Budget phone with awesome battery life!

Motorola has had its share of ups and downs down the years, but there is no arguing the top quality smartphones they have come up with the Motorola G series was a great entry smartphone range for the price, then they came up with their Turbo and Maxx smartphones which packed with great hardware, Most recently they ventured into the modular phone domain with the Moto Z line up. They were one of the two major OEM’s (other was LG) who took the brave step to get into this category. After Lenovo acquired Motorola, they have come back to Pakistan and have brought with them a few contenders for the mid range category namely the Moto M and the Moto E series. One of them is the Moto E4 Plus, which comes with a massive 5000 mAh battery. The Moto E4 Plus has a big 5.5 inch (1280×720) HD IPS LCD Display which is wrapped around a metal body. The display even though only 720p is good enough and you will enjoy watching videos on YouTube or play games on it. Plus with the resolution being lower it consumes less energy as well, which means more battery life. It is water repellent too which is a great plus considering you would like to take your phone with you to the toilet. On the flip side the display does not get too bright, so outdoor visibility in bright sunlight gets a bit difficult. Just below the display lies the fingerprint scanner, which doubles as a home button as well if required. Otherwise there are on display navigation keys. The fingerprint scanner is quick and was able to recognize my fingers 85% of the time, it became a bit tricky when my fingers were sweaty, otherwise it performed quite well. The best part about the fingerprint scanner is that, not only you can unlock your device, but lock back the device too. This is a great feature especially for people who don’t like to keep pressing the power button. While we are on the hardware part of things the Moto E4 Plus comes with great and I mean great speakers. Coupled with the Dolby Atmos software built in, it provides loud and crisp sound. To, check out the power of the speakers check out its video on our YouTube channel. Under the hood lies a 1.3 GHz Cortex A-53 Quad-core MediaTek processor which is not the most powerful processor around, but it will run all of your everyday apps. Though, if you are into heavy gaming, then you might feel a slight lag while playing graphic intensive game. Thanks to the 3GB RAM, the lag wasn’t...

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Huawei Unveils the HUAWEI Mate 10 and HUAWEI Mate 10 Pro

Huawei Unveils the HUAWEI Mate 10 and HUAWEI Mate 10 Pro

Disruptive innovation often begins with bold dreams. During IFA Berlin, Huawei Consumer Business Group introduced its first AI mobile chipset, the Kirin 970. Today in Munich, Huawei announced the HUAWEI Mate 10 Series, which will open the door to new AI mobile applications. The HUAWEI Mate 10, HUAWEI Mate 10 Pro, and Porsche Design HUAWEI Mate 10 are breakthrough AI devices that combine innovative hardware, the Kirin 970 chipset and EMUI 8.0. The HUAWEI Mate 10 Series continues its legacy of superior product performance and long-lasting battery life, while integrating New Leica Dual Camera technology. “As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life. AI can enhance user experience, provide valuable services and improve product performance,” said Richard Yu, CEO, Huawei Consumer Business Group. “The HUAWEI Mate 10 Series introduces the first mobile AI-specific Neural Network Processing Unit, launching a new era of intelligent smartphones.” Key features include: Kirin 970, the world’s first AI processor for smartphones with a dedicated Neural Network Processing Unit (NPU); A 3D Glass Body featuring a barely-there-bezel, HUAWEI FullView Display and HDR10 supported technology for intensely vivid and brighter colors; TÜV Fast-Charge Safety Certified HUAWEI SuperCharge and 4000 mAh battery with AI-powered Battery Management; New Leica Dual Camera with SUMMILUX-H lenses, with both featuring an aperture of f/1.6, and intelligent photography including AI-powered Real-Time Scene and Object Recognition and AI-powered Bokeh Effect; An all-new, simplified EMUI 8.0 based on Android™ 8.0. A New, Mobile AI Computing Architecture for Intelligent Mobile Experiences The HUAWEI Mate 10 and HUAWEI Mate 10 Pro are the first devices powered by the new Kirin 970 processor and deliver AI enhancements for a faster, more customized mobile experience. The Kirin 970 is built using an advanced TSMC 10nm semiconductor manufacturing process, and features an octa-core ARM Cortex CPU, a first-to-market Mali-G72 12-core GPU and the first NPU designed specifically for a mobile device. The Kirin 970 also has a new dual ISP for AI-powered intelligent photography. The specialized NPU, combined with Huawei’s innovative HiAI mobile computing platform, means the Kirin 970 delivers 25x better performance and 50x greater energy efficiency for AI-related tasks, compared to four Cortex-A73 cores.¹ The HUAWEI Mate 10 Series is also the world’s fastest smartphone supporting super-fast LTE connectivity and download speeds. The device comes with the world’s first dual 4G SIM support and dual VoLTE connections. By combining individual and collective intelligence for on-device AI, the new HUAWEI Mate Series delivers real-time responses to users, including AI-powered Real-Time Scene and Object Recognition and an AI Accelerated Translator. Kirin 970 is an open, mobile AI computing platform for...

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WowBox becomes number 1 free lifestyle app in Pakistan

WowBox becomes number 1 free lifestyle app in Pakistan

The digital lifestyle app by Telenor, WowBox, was launched in May 2016 in Pakistan which is fully home grown and has now become Pakistan’s number 1 free lifestyle app on Google Play Store with 1 million active users. Telenor Pakistan envisions to empower Pakistani society and has been a frontrunner in developing the digital ecosystem through its products and services. WowBox is an exclusive and free to browse application that brings an all-in-one experience through a single channel for its users. The App has a whopping 2.6 million authenticated users who can enjoy interactive and engaging content such as daily trending news, sport results, in-built games, free music, lifestyle articles, Telenor bundle offers, weather updates and much more. Speaking on the success of WowBox, Irfan Wahab Khan, CEO Telenor Pakistan said, “The immense popularity of WowBox is a testament to our innovative customer centric approach and our commitment towards creating a digital ecosystem in the country and understanding our customers growing needs. We are relentlessly making efforts to become our customers’ favorite digital lifestyle partner and we will continue to deliver our promise of bringing the best products and services to them.’ In order to truly become a digital lifestyle partner for its customers, Telenor Pakistan has apps that are taking over the digital arena by fulfilling various other customer needs. Digitalizing the regular cellular services, apps like ‘My Telenor App’, with 2.2 million downloads, gives complete empowerment to the customer to be in charge of their call and data plans. Pocket TV (Goong), with over 1.3 million active users, is another app that allows you to catch up with your favorite shows on TV whenever and wherever you...

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Huawei relentlessly pushing the pace of innovation

Huawei relentlessly pushing the pace of innovation

Less than a decade after it was founded in 1987, Huawei became one of the leading global players in the telecommunication industry, driving growth by focusing on never-ending innovations. Amidst today’s challenging digital world, Huawei continues to grow because it never stops innovating. Innovation is a core value to which the Huawei is relentlessly committed to drive digital transformations and propose to today’s demanding consumers’ groundbreaking products that offer them compelling experiences. Significant investment in R&D to drive innovation Today’s world is becoming more and more intelligent and technological globalization is continually advancing. Against this backdrop, Huawei’s heavily focuses on innovation and significant investment in R&D. Every year, the company invests 10 per cent of its annual revenue in R&D and this has translated into a rich patent portfolio; the company has also set up 16 independent R&D centers around the globe, spanning North America, Europe, and the Asia Pacific to integrate the best intellectual resources from around the world and to develop innovation capabilities globally. In the last 10 years, the company invested 45 billion USD in R&D and ranked number 9 in 2016 Top 10 Global R&D investment. Over 90% of Huawei’s intellectual property are invention patents. Today, Huawei holds around 30,000 patents around the world. Focusing on Consumer Demands and Exploring the Ultimate Innovation It’s the spirit of innovation, which has been driving Huawei it to grow rapidly from a small private Chinese company to a global telecommunication leader. Believing that today’s intelligent world requires more advanced technologies, as well as daring innovations and products, Huawei has focused on product innovations that can be experienced by consumers and usher in new waves of technological development. From chipsets to the EMUI system and most recently, artificial intelligence, the company introduced groundbreaking innovations, this taking consumer experience to another level.   Chipsets: For mobile phones, the processing chips are still the core technology. HUAWEI had a solid foundation to develop its own chips. As early as 1991, the company established the ASIC design center mainly to design chips for HUAWEI’s telecommunication equipment. By 2004, HUAWEI founded HiSilicon, a semiconductor company to start developing 3G chips.  The Kirin 970 is the first in a series of new advances that will bring powerful AI features to Huawei devices and changing the way we interact with our devices. As we look to the future of smartphones, we’re at the threshold of an exciting new era. Huawei is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience. EMUI: In 2016, Huawei launched the...

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Huawei Ranks 70 on Interbrand’s 2017 Best Global Brands Report

Huawei Ranks 70 on Interbrand’s 2017 Best Global Brands Report

The world’s leading brand consulting firm Interbrand, has announced its 2017 Best Global Brands Report and confirmed Huawei’s move to number 70 –two spots up from its ranking in 2016. Brand valued at approximately USD $6.676 billion; Huawei has grown by 14 percent over the past year. This is the third consecutive year where Huawei has climbed Interbrand’s list, following its debut as the first mainland Chinese brand to be recognized as a Best Global Brand in 2014. Founded in 1974, Interbrand is the world’s largest integrated brand consultancy firm with a customer base encompassing approximately two-thirds of Fortune 100 companies. Its annual ‘Best Brands Ranking’ is highly regarded around the world and is commonly used as an indicator of global brand value. Technology brands continue to dominate Interbrand’s Best Global Brands Reports this year, holding the greatest proportion of the Top 100 rankings. As a technology company committed to excellence in research and development, Huawei’s continued recognition in Interbrand’s rankings is testament to its technological leadership and growing global influence. According to Interbrand, Huawei is accelerating global digital transformations and building a better-connected world by creating enhanced networks. This has contributed to rapid growth of 14 percent in brand value and further highlights the strength of the world-wide company. Huawei’s brand value continues to increase, largely due to steady performance growth and its breakthrough into the consumer electronics market. In the first half of 2017, Huawei’s smartphone shipments rose to 70.01 million, delivering a year-on-year increase of 20.6 percent – outperforming the industry average. Huawei’s premium flagship HUAWEI P and HUAWEI Mate smartphone series has become increasingly popular around the world, strengthening its influence in high-end markets. According to industry analysts IDC, shipment volumes of Huawei smartphones made it the largest manufacturer in China and third largest worldwide in Q2 2017. Huawei’s smartphone global market share has also grown to 11.3 percent, up from 9.8 percent over the same period last year – placing the company within 1 percent of Apple. In addition to its range of smartphones, Huawei also introduced a trio of new MateBook PC products, combining stylish and portable design with powerful performance. Since its launch, the new HUAWEI MateBook range has received significant praise and recognition from media and consumers alike. Huawei continues to be recognised by numerous esteemed institutions and included in the world’s most respected brand rankings lists. In the latest Fortune 500, Huawei was placed in the Top 100 list for the first time, leaping from 129 to 83. Moreover, the company was named as the only Chinese brand in Forbes’ most valuable global brands list in 2017....

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