WWF-Pakistan and Daraz.pk have signed an agreement to initiate the sale of WWF-Pakistan’s Panda Products online. WWF-Pakistan is the first NGO signed on by Daraz.pk as part of their CSR initiative, giving people across Pakistan an online retail solution for all Panda Products. As part of this collaboration, consumers will be able to purchase a large variety of WWF-Pakistan’s signature Panda school bags, mugs, key chains, Swiss knives, t-shirts, water bottles, table clocks and several other branded itemsfrom the online portal.

The initiative is part of WWF’s vision that focuses on generating funds for nature conservation in the country. Pakistan has been identified as a high potential market because of the high mobile penetration and increasing usage of internet across the country.

Daraz.pk offers ecommerce services for apparel, accessories, shoes and beauty products for men and women, as well as a wide variety of electronics. It has delivered to 200 cities in Pakistan and delivers internationally as well. The online shopping portal currently offers a portfolio of over 400 brands and about 16,000 products, with over 1.2 million unique visitors each month. It is the flagship investment in Pakistan of parent company Rocket Internet – the world’s largest internet incubator.

WWF-Pakistan is a member of the WWF International Network, one of the largest and most experienced independent conservation organisations, with almost four million supporters, 4,500 staff members and a global network active in more than 100 countries. WWF-Pakistan carries out conservation work according to the Global Programme Framework. The Framework includes biodiversity and human footprint meta-goals.

On their collaboration with Daraz.pk,Maleeha Habib, Assistant Manager atWWF-Pakistan, highlighted,

“Now, people can contribute to WWF’s cause by purchasing Panda products online. Innovative partnerships like these will be mutually beneficial for both parties. Daraz.pk offers good quality products and the promise of a good service and now they are looking to promote good causes as well. In the long run, many more NGOs will be inducted for their customers to choose and support.”